The street doesn’t adopt pets

The street doesn't adopt pets, that is what I tell myself when I see some animals wandering around the streets, in the case of our city the most of these poor animals are dogs that for some reason ended In that way. I am against of this situation, not only because it brings a bad aspect for the city, but also those dogs deserve a better life like any other animal, maybe they can ‘t get an owner, but shelter and food are essential things that they should have, so a program to help them to satisfy those eeds would be awesome and Is something that I hope become real as soon as possible.First, though It Is true that many mongrels were born In the streets and get angry or act In an aggressive way with humans, this Is not a reason to leave them alone, living a dangerous life, because the cycle Is going to repeat over and over, and that Is not a choice, so one solution Is to take them to temporary homes while they are puppies. second, some people believes that the best way to end with this problem would be creating campaigns to kill these poor animals.Although there may e lower dogs wandering around than before, this is not even an option to take in consideration, because killing animals is a crime according to the law, and also killing an animal that could be considered like a pet is an indignant act. Finally, in spite of the fact that the cost of keeping dogs in shelters with food and water is just too costly, the price paid for leave this situation in the same way in the long term is even higher. An example of this would be the increase of attacks of mad dogs due to the great population of mongrels starving in the streets.To conclude, I'd like to talk about a group called ADA (Association in Defence of Animals) who look after the care and treatment of these helpless animals, so then taking them to temporary homes until they can be adopted. I admire the great devotion that this group of people put in each case, as an example, I could talk about the day when I knew about their work. It was the last month when I was with my dog in its veterinarian, these guys entered with a dog in a very bad state and ask to the doctor to give him an immediate treatment.

Personal statement Essay

I have come to a point in life that many people have not. I have made a firm decision to recommit myself to pursuing my dreams. While there are those who believe that with an ounce of luck and a ton of persistence anything can be accomplished, I believe that there is no reason to expend so much energy and rely on luck. I believe in taking hold of my destiny and carving out a future for myself based on the decisions that I make in life. Life is simply too short and too precious to be left to luck alone. This is why I have chosen to continue in the pursuit of my higher education in Geography at UC in California. There have been so many opportunities in life that I have not been able to take advantage of because of the competitiveness of the working environment. I believe that this experience and background of mine will help me pursue this dream. Being an expert in this course is only the beginning of a long journey for me. I realize that it will not be easy and I look forward to that challenge. In the short term, I see myself completing this degree and fulfilling the requirements for this course. I believe that this experience will be sufficient to prepare me for the next step which is applying for a good internship position that will give me the training that I need. I eventually plan to pursue larger goals such as taking a doctoral degree and perhaps starting my own business. As the world continues to change and the workplace becomes more and more challenging and competitive, it becomes imperative for anyone looking for a successful career to not only have the drive to succeed but also the training and expertise to do so. Being able to experience all these great and wonderful cultures has created me to be more open-minded on sensitive subjects or people. One tends to give people the benefit of the doubt first no prejudgment. Two years of my high school were spent living in Malaysia, which caused me to appreciate all cultures. I am confident, therefore, that the rich and diverse academic community at UC will definitely be the perfect place for me to learn and be prepared for the challenges that lie ahead. Given my experiences in life and being a diligent student, I have personally experienced how much good work ethic can contribute to the advancement of one’s dream. I have worked tirelessly in the pursuit of my education because it is said that the one thing that nobody can ever take away from you is your education, and that is the one thing that I plan to not only gain for myself but for others as well. I have learned from my parents the critical importance of the law of giving, and I am both attracted and committed to this model of community service, particularly that â€Å"students apply skills to effect social change. † A student, I believe that my experiences as a have shown my commitment to community service for this is a testament to the character of my mother, a living testimonial to the goodwill that I would like to share. As Eleanor Roosevelt once said, â€Å"The future belongs to those who believe in the beauty of their dreams†.

Communication and Professional Relationships with Children, Young People and Adults Essay

1.1 – The importance of effective communication in developing positive relationships with children, young people and adults The importance of developing good relationships with children, young people and adults alike cannot be stressed enough. It is vitally important that we demonstrate and model effective communication skills with positive interactions as children are more likely to respond favourably to this. We must know and understand the boundaries of passing on information whilst observing school policies and confidentiality. We must continually check and process our information in moments of stress or excitement so that the children understand our expectations. In a way we should ‘practice what we preach’ or children will find it hard to understand acceptable boundaries. The element of trust must be gained, for without this it is difficult to envisage any real positivity or respect to be formed. In all cases good listening skills are equally important. Particularly with children it is not good practice to simply tell children what to do. Allowing children to talk and responding on their own language level will help them feel their views are valued and will improve their own self-esteem. If a child is perturbed or upset, it is not always easy to find an instant or easy solution, so the more we let them talk and choose our replies carefully (and this may be very little dialogue from us) the more we will gain their trust. I have personally found it good practice to physically be on their level whether teaching or dealing with any problems they may be experiencing. It is particularly important that older children and teenagers are allowed to be heard and express themselves. We may not entirely agree with what that have to say but our attention is vital if they are distressed in any way. Again, it may be good practice to go away and reflect on their views rather that go in ‘gung ho’ and say something we wished we hadn’t, thus damaging their trust in us. If we relate well to others the message we send out will be positive, otherwise communications can break down and it can lead to bad feeling. Developing a good working relationship with adults within the school environment relies on adopting a professional approach. It is important to be thoughtful and choose words carefully, particularly when there are cultural differences. It’s important to listen and be empathetic to parents and guardians. This will help us understand concerns and reassure them wherever possible. A positive approachable attitude will encourage positive relationships, whilst we must always remain professional and follow school policies and procedures. We can provide information on the social welfare and any physical needs of their children. As a mediator we can pass relevant information to the class teacher or line managers. Although we may occasionally liaise formally with parents, it is more often less so. 1.2 – The Principles of relationship building with children, young people and adults The key principles are: †¢ Effective Communication. The main area for developing positive relationships, this covers many different forms of communication †¢ Showing respect. We have to listen and be respectful to other people, be courteous by remembering names and how we address them. It is important to respect and acknowledge different cultures and people with different beliefs. †¢ Being considerate. We need to think about why a person may be acting out of character as they may be under pressure before we respond to them. Consider their feelings and the position they may be in. †¢ Remembering issues that are personal to them. It’s good to remember personal information about colleagues or parents and use them in a positive and not intrusive way. We can ask about their siblings, or other family members. Remembering birthdays and possibly asking parents how their older children are enjoying high school. †¢ Taking time to listen to others. If people confide in us we must take time to listen and show that we are interested, particularly if they require advice or help. We need to then respond in appropriate manner. †¢ Being clear on key points. We must be clear when giving information or instructions in conversations. It is good practice to ask the other person to repeat back our requirements so that they have understood us correctly. †¢ Maintaining a sense of humour. Throughout our important school work and life it is important to inject humour at appropriate times too. It can be a good icebreaker or way of relieving stress and relaxing a situation. 1.3 – How different social, professional and cultural contexts may affect relationships and the way people communicate We can adapt the way we communicate in different professional and cultural situations. I would use more considered and formal language automatically. If it was a meeting or discussion I would consider both my approach and responses, use positive body language and be attentive at all times. I would dress accordingly depending on the formality of the meeting or course. I try to respond promptly to telephone and email messages. I tend to keep communication with those of a different culture as formal as possible until invited to be less so or a good rapport is attained.

Ready to Eat (RTE) Cereal Industry in 1994 Case Study

Ready to Eat (RTE) Cereal Industry in 1994 - Case Study Example A popularity of RTE cereal industry can be explained by the concentration of manufacturers in this sector. In 1972 there were the major tendencies of anti-monopolization in this field against the largest manufacturers, such as Kellogg, General Mills, and General Foods. The cereal industry was rather profitable and it is possible to explain such kind of antagonistic moods by an inappropriate level of competitiveness in this field. The major players in this field have used the following tactics in order to deal with the developing practices of trade dealing, in-pack premiums, and vitamin-fortification (Corts 1997, p. 3). The profitability in this industry was intimidated by a potential hazard of short-run advantages of the firms and its mimicking by other competitors. Moreover, in spite of the popularity of this field of industry, there were a lot of controversies and technological challenges in the manufacturing processes experienced by the firms operating in this field. For example, in 90s in order to manufacture a flake cereal, it was necessary to combine raw ingredients, which was not rather challenging process, actually. It was more complicated to implement the extrusion processes, which were mainly used in the production of children’s cereal. Therefore, in spite of a simple appearance of this industry, it had too intricate system of manufacturing and it was not for everyone to know those secrets. On the one hand it was not that easy to enter the cereal manufacturing market for private labels. They experienced numerous challenges and brand names prevailed over them. The way for the new companies was open, but it was necessary to facilitate the process of entrance by developing and implementing criteria of a fair price-policy and manufacturing strategies for these companies. Corts (1997) puts it in the following way: â€Å"When demand for natural cereals surged

How Technology Can Assist in Achieving Transparency in a Global Supply Essay

How Technology Can Assist in Achieving Transparency in a Global Supply Chain - Essay Example Global supply chain mainly deals with transportation of products to a plethora of countries rather than local or nationwide orientation. The prime objective is to create net worth, competitive transportation and to meet up with supply along with demand of the customers. Along with these, the total cost involved in the transportation of products should also be quite reasonable, in order to retain its market share among others (Mentzer, 2001). Hence, in order to sustain in this era of globalization and industrialization, it is essential to implement innovative technologies, information technology (IT) strategies along with modern equipments to ease the difficulties associated with supply chain. Due to globalization and offshore sourcing, the issues related to global supply chain is becoming more significant and striking in this recent era. Thus, in order to ensure sustainability, every organization related with logistics is attempting to implement innovative IT technologies and policie s in order to remain competitive in the market. It is essential as it would facilitate in reducing varied problems namely shipping time, charge of required space, tariffs, local cost of the labors and weather conditions among others. Due to the above mentioned problems, both the customers and the dealers have to face varied consequences which even include cancellation of the contract at times. Thus, in order to solve these problems, the global supply chain organizations are attempting to implement IT strategies and systems such as online websites (Mentzer, 2001). Implementation of IT strategies would facilitate the customers to purchase or book the products with the help of online websites. It would ease the problem related with the transportation of the products from one place to the other. Hence, it would also reduce the total expenditure of an organization as well as the customers, which would rather prove beneficial for both. Furthermore, with the help of E-procurement and E-sou rcing techniques, varied organizations can easily connect to various reputed suppliers and distributors in a single span of time, which is quite noteworthy (Epiq Technologies, Inc, 2010). It would also help to reduce the cost incurrence of the organizations thereby improving the total revenue. Moreover, the introduction of E-purchasing technique would also facilitate to enhance customer awareness and responsiveness thereby augmenting corporate image and brand identity for an organization in the market. Moreover, by the implementation of E-sourcing software, the entire business operations can be mapped and operated with a single electronic machine in a particular place thus reducing the cost of traveling. It would also help in utilization of the total time in productive work which would increase the efficiency and the profitability of an organization. It would rather prove beneficial for the organization as well as the employees (Epiq Technologies, Inc, 2010). With the help of techno logical aspects such as IT, the global supply chain organizations can also offer varied discounts strategies on the packaging quantities in order to attract additional customers, which would be beneficial for the organizations. Hence, it would help to improve the total revenue of the organization in the market. Apart from the above mention

Globalization Research Paper Example | Topics and Well Written Essays - 250 words - 5

Globalization - Research Paper Example Globalization is also beneficial through the improvement of quality services and goods provision. This implies that organizations and businesses strive towards producing high quality services that will attract clients from other countries. The other advantage of globalization is that it facilitates sharing of ideas, skills and expertise from various areas across the world. In universities, students and workers from diverse regions introduce new ideas of solving or handling problems (Karlgaard, 2012). However, globalization also poses challenges to individuals and businesses through the introduction of harmful items such as drugs, explicit materials or goods. This is because visitors come with illegal or harmful items from their countries and introduce the local citizens to them. Globalization is also disadvantageous when it leads to cultural erosion through the emergence of new lifestyle and culture (Walker, Walker & Schmitz, 2003). There are instances when people innovate new languages and habits in order to fit in a system or accommodate each other. Despite the above shortcomings, globalization is an option for businesses since it leads to penetration of new markets, job creation and introduction of technology (Walker, Walker & Schmitz, 2003). The various benefits can improve the performance of businesses in the international arena by offering a wider visibility of the

Wounding With Intent and Malicious Infliction of Grievous Bodily Harm Essay

Wounding With Intent and Malicious Infliction of Grievous Bodily Harm or Wounding - Essay Example This paper illustrates that because Stan did not intend to cause grievous bodily harm but only intended to instill fear in Helen, his mental state is insufficient to establish the mens rea requirement for wounding with intent. Malice, however, which is the required state of mind for malicious infliction of grievous bodily harm or wounding, can be inferred by the defendant’s conduct and is unrelated to his motive, according to the leading case of Re A (children) (conjoined twins) [2000] 4 All ER 961. While Stan claims that he did not intend to inflict bodily injuries, and his motive was to make her afraid rather than to hurt her, general malice can be inferred by his act of throwing a bottle directly at Helen. Thus, the mens rea requirement for the lesser offenses of malicious infliction of grievous bodily harm or malicious wounding is all that can be established from the facts. Depending on whether or not Helen’s injuries were a wound or were grievous under the Offences Against The Person Act of 1861 s.20, Stan may have committed a malicious infliction of grievous bodily harm or malicious wounding. The Act prohibits the unlawful and malicious wounding of another person (meaning the â€Å"breaking of the continuity of the whole of the outer skin, or the inner skin within the cheek or lip†) as well as the unlawful and malicious infliction of grievous, or serious, bodily harm (a jury question). If both a wound and grievous bodily harm exist, R v McCready [1978] 1 WLR 1376 mandates that the correct charge is unlawful wounding. The bottle that Stan threw at Helen caused a deep cut that required stitches. Thus the breaking of the skin requirement for unlawful wounding is clearly met. Grievous bodily harm may also be present since such a deep cut is arguably serious according to the plain meaning of the word, but this question does not need to be addressed since the holding in McCready requires that the charge be unlawful wounding under s.20 if a wound is present. Thus, the crime that Stan probably committed is malicious wounding.

Can the rich buy justice Essay Example | Topics and Well Written Essays - 750 words

Can the rich buy justice - Essay Example Oscar Pistorius is 27 years old and is a former Olympian. He was accused of shooting his girlfriend, Reeva Steenkamp, with a gun four times through the door to the toilet room in his room in the middle of night. However, Pristorius pleaded not guilty of murder. He explained that he thought at the time that it was an intruder and he acted instantaneously as an attempt of self-defence. The trial was started on March 3 and up till now thirteen hearings have been conducted and the court has heard eighteen witnesses. The proceedings of the trials have been entirely broadcasted by the media and there has been an intense media hype associated with the case (CNN Staff). Although the explanation given by Pristorius is the only possible defense which could save him, according to legal experts he will have a tough time winning the case because of the evidences pointing out towards him. According to South Africa’s law, the most serious punishment which may be given is that of minimum 25 y ears imprisonment. According to neighbors, they heard a woman and man arguing and they also heard the sounds of a woman screaming before the sound of gun shot. This was in contradiction with the Mr. Pristorius statement who said that she was in bed when he heard the noises and went to investigate (Lyall). Oscar Pristorius with his fame and money has the advantage to utilize the best of facilities and amenities. He called four forensic scientists and also hired the help of a US forensic animation firm so that they could recreate the crime scene digitally. This would help in explaining his defense in a more effective and visual manner (Smith). Pristorius has gained the support of millions of fans through his emotional scenes depicted during the court proceedings and the display of disgust and intense emotion when the pictures of the crime scene were displayed. There were news that Team Pristorius had created a twitter account of

Actions should police officer take when he stopper a deepression Essay

Actions should police officer take when he stopper a deepression person - Essay Example According to Cordner, people suffering from depression should be handled with care but not forced to follow the protocol involved (1). For example, being arrested, giving them orders and even giving them direction. Police officers should be well equipped with skills to be able to deal with people suffering from depression. This will enable them to analyze the incidence and find the underlying reason behind the action involved. If the officer finds the situation to be beyond his/her skills, there should involvement another police officer from the nearby jurisdiction who is specialized in this area of people with mental illnesses. Moreover, police should try to maintain the coolness of the depressed individual. After achieving the objective, the officer can contact emergency hospital dealing with depressed people. Police response to these incidences has been improved in recent years since training and substantial experience that contributes to better performance. They are not only trained to handle a crisis, but also to deliver treatment and other services to the person in the crisis of depression (Cordner 1). In conclusion, not all police officers are well equipped to handle depressed people. Hence, involvement of a medical practitioner is the only best choice or any other specialized police officer in the

Technology in Place Prior 2 Disaster Event Essay

Technology in Place Prior 2 Disaster Event - Essay Example "During the first 30 years of the 20th century, the average annual loss of life in US hurricanes was 329. During the next 40 years, the average number of deaths dropped to 70 per year and since 1969, the average has fallen to less than 20".Hurricane research succeeded in prediction and therefore saving lives. People would salvage their property on their own without warning. Those who made it survived and those who were not able to would die. But all the same, New Orleans would not be deserted. People came back after the hurricane to settle down again. Prior to the hurricane, people did not build high walls and canals to drain water. It was not thought of until a research was done after the hurricane. Disasters would strike again and again. People would move away when disaster strikes and come back when it had gone.It is in Virginia Key, FLA. that an accurate hurricane forecasting may be found in the wreckage of its worst failure. Many people died because weather officials did not recognize the powerful dynamics of the storm and failed to warn residents until it was too late to do anything. Homes and businesses were destroyed. Bodies floated in Galveston Bay for days. This is an example of what used to happen long before current technology was used in forecasting and therefore preparing people for such disasters. Discuss Technology Utilized Before, During and After the Event After previous hurricanes, levees, sea walls, pumping systems and satellite hurricane tracking provide a comfort safety margin that has saved many lives. Modern technology and engineering was however an alarming fact. "In the generations since those storms menaced, champagne's ancestors, South Louisiana has been growing more vulnerable to hurricanes, no less". These flood protection efforts here caused sinking land and coastal erosion. These have opened dangerous ways for relatively weak hurricanes and tropical storms to affect new areas inland. A combination of sinking land and rising seas put the Mississippi River Delta very low relative to sea level than it was one century ago and it goes on. It has opened an avenue for the hurricane to proceed to the inland. Having a flood wall divided the Orleans Avenue from the Orleans's Avenue Outfall canal, which is one of the drainage canal that helps to drain storm water into Lake Pontchertrain. This lake helps to back up the canals, resulting in flood waters having a beehive into the heart of the city. In some places such as Shell Beach the owners of Campo Marina raised the clock and Marina shed. This was mainly to stop water from coming up although it is still continues. Computers have shown that there is a threat of flooding across a wide area. Use of digitized maps of the delta landscape from 1800s to a projected map for 2020, has shown how flooding from a hypothetical storm get deeper and spread steadily westward and northward as erosion and subsidence take their toll. Scientists have come up with audacious plans to avert disaster e.g. insurance scientist proposed bisecting New Orleans and Jefferson Parish from East to west with flood wall rising 30ft above sea level starting at the foot of Esplanade Avenue running toward Lake Pont Chatrain and then across the city along the interstate 610 corridor into Metairie. Discuss Who Were The Decision Movers, How Did They Communicate Collaborate With Various Stakeholders. Only recently, the government agencies and political and community leaders mobilized to address people on the risks that are from the storm

Aesthetic Education Essay Example for Free

Aesthetic Education Essay Friedrich Schiller wrote Letters on the Aesthetic Education of Man in 1793 for his friend the Danish Prince Friedrich Christian who had provided him with a stipend to help him through an illness. In 1795 the letters were published and the provide a worthwhile consideration of the nature of Aesthetics for us still today. The collection of twenty seven letters is not an easy read but it is worth persevereing to gain the insights of this great poet and playwright, friend of Goethe and inspiration for Beethoven and many artists, particularly in the Romantic era. The book touches upon a broad range of topics, some of which you do not normally associate with aesthetics. However the letters do consider the nature of Beauty and its relationship to art and man. For Schiller beauty seems to arise as a synthesis between opposing principles whose highest ideal is to be sought in the most perfect possible union and equilibrium of reality and form(Letter XVI, p 81). Schiller also discusses the nature of the ideal man and how the impulse for play interacts with mans nature, especially his rational and sensuous aspects which form a juxtaposition within him. This juxtaposition is discussed at length with a synthesis described in terms that suggest a transcendance that culminates in our very humanity (Letters 18-20). Man and his nature is important to Schiller as his reason, but The first appearance of reason in Man is not yet the beginning of his humanity. The latter is not decided until he is free, (Letter XXIV, p 115). Through discussion of the work of art and the fine arts Schiller brings us closer to a conception of what art means to man and how important Homo Ludens is as a conception of man. Schiller admired classical Greece and its art and saw the role of history and freedom important in the discussion of the nature of art. Above all both as a poet and a thinker Schiller held the ideal of freedom to be sacrosanct. According to Schiller, freedom is attained when the sensual and rational in man are fully integrated but his aesthetic disposition is seen as coming from Nature. These letters provide a rich vein of ideas from which the thoughtful and attentive reader may find inspiration in consideration of the aesthetics and the nature of the work of art. Friedrich Schiller menulis Surat Pendidikan Estetika Manusia pada tahun 1793 untuk rakan Christian Friedrich Putera Denmark yang telah disediakan dengan wang saku untuk membantu beliau sakit. Pada tahun 1795 surat telah diterbitkan dan memberi pertimbangan berbaloi sifat Estetika untuk kita masih hari ini. Koleksi 27 surat tidak read mudah tetapi ia adalah bernilai persevereing untuk mendapatkan pandangan penyair dan pengarang drama hebat ini, rakan Goethe dan inspirasi untuk Beethoven dan ramai artis, terutamanya di era Romantik. Buku ini menyentuh kepada pelbagai topik, ada yang anda tidak lakukan biasanya bersekutu dengan estetika. Walau bagaimanapun, surat mempertimbangkan sifat Kecantikan dan hubungannya dengan seni dan manusia. Untuk kecantikan Schiller nampaknya timbul sebagai sintesis antara prinsip lawan yang tertinggi sesuai perlu dicari dalam kesatuan mungkin yang paling sempurna dan keseimbangan realiti dan bentuk (Surat XVI, p 81). Schiller juga membincangkan sifat manusia yang ideal dan bagaimana dorongan untuk permainan berinteraksi dengan alam semula jadi, manusia terutamanya aspek rasional dan sensasi yang membentuk saling bertindih dalam dirinya. Saling bertindih ini dibincangkan dengan panjang lebar dengan sintesis diterangkan dari segi yang mencadangkan transcendance yang memuncak dalam kemanusiaan kita (Huruf 18-20). Manusia dan alam adalah penting untuk Schiller sebagai alasan beliau, tetapi Kemunculan pertama sebab dalam Man tidak lagi permulaan kemanusiaan. Terakhir ini tidak memutuskan sehingga dia adalah percuma, (Surat XXIV, ms 115). Melalui perbincangan kerja seni dan seni halus Schiller membawa kita lebih dekat kepada konsep apa yang seni ertinya kepada manusia dan betapa pentingnya Ludens Homo adalah seperti konsep manusia. Schiller dikagumi klasik Greece dan seni dan melihat peranan sejarah dan kebebasan penting dalam perbincangan yang bersifat seni. Atas semua kedua-dua sebagai penyair dan pemikir Schiller diadakan ideal kebebasan untuk menjadi boleh dipertikaikan. Menurut Schiller, kebebasan dicapai apabila sensual dan rasional dalam manusia bersepadu sepenuhnya tetapi pelupusan estetik beliau dilihat sebagai datang dari Alam. Surat ini menyediakan darah yang kaya dengan idea-idea dari mana pembaca yang bernas dan penuh perhatian boleh mencari inspirasi dalam pertimbangan estetik dan sifat kerja seni. PENDAPAT NO 2: Although this type of reading can be challenging for the modern reader, I thoroughly enjoyed this thought-provoking book. If you enjoy philosophy and subscribe to a personal philosophy that an appreciation of beauty and learning through play are valuable, Schiller will appeal to you. Walaupun ini jenis membaca boleh mencabar bagi pembaca moden, saya telitimenikmati buku ini memprovokasi pemikiran. Jika kita menikmati falsafah dan melanggan kepada falsafah peribadi bahawa menghargai kecantikan dan pembelajaranmelalui permainan adalah berharga, Schiller akan merayu kepada kita. PENDAPAT NO 3:SUMMARY A generic summary of the argument in Friedrich Schiller’s Letters on the Aesthetic Education of Man would be: in order for a person to become a moral and rational being she must pass through an aesthetic education in which she harmonizes with herself and thus becomes Free to exercise her rational will univocally. The passage often quoted as a summation of Schiller’s major theme in this work is: â€Å"It is through Beauty that we arrive at Freedom. † This passage, since I first encountered it, has been one of the few essential thoughts I carry with me through life. My superficial knowledge of Schiller, through only this famous quote and the above general argument, has had a disproportionate effect on me. When Conor Heaton, a friend from Chicago, recommended Schiller’s Letters to me, I was thrilled for the opportunity to read the entirety of the work and to test my own personalized version of the idea against Schiller’s initial conception. Schiller, a German Romantic dramatist, poet, and essayist, wrote his Letters during the height of France’s Reign of Terror. Like so many other Romantic thinkers across the globe, Schiller cried for joy at the French Revolution’s liberation of the human spirit. But, like artists and thinkers generations before and after him, Schiller suffered great disappointment in the aftermath of the revolution when power and fear destroyed the ideals of Justice and Freedom that had sparked the revolution. In some ways his argument stems from the idea that if the revolutionaries were perfectly educated in the ideas of aesthetics they would have been able to escape their own power struggles and thus have been able to create a Just and Free French State. Instead, the French Revolutionaries, whose only education on and exposure to government came from the monarch they so despised, exponentially replicated the atrocities of the very kind they dethroned. In doing so they turned the country into an irrational, immoral mess. It is a theme not isolated to 1790’s France, and though Schiller was influenced by the events of his time, he is also picking up an ambitious argument first articulated in the Western tradition two thousand years before his time. The idea of an aesthetic education as essential to a moral and rational life was originally Plato’s. In setting out to create the ideal civilization in his Republic, Plato’s characters conclude that banning books and particular artists (including Homer) will be necessary to ensure that young men are properly trained to appreciate Beauty. Plato’s characters felt that scenes from The Iliad about conniving and jealous gods were bad influences on young men, who may look to the gods as examples. And works that espoused ideas or styles that did not create the harmony in the soul essential to becoming a fully realized Moral man were not worthy of being taught. While laying the groundwork for regarding Beauty as essential to the human experience, Plato also put forward the first argument for censorship. (If one finds themselves scoffing at this idea or comparing Plato to Hitler, it may be wise to remember that a major component of America’s current education system assumes that those being educated cannot decipher the language and tone of Huckleberry Finn without intolerable harm, or read of Holden Caulfield’s rampant moral downfall and sexual escapades without falling into decadence, and that 12 year olds cannot be closer than 100 yards from a condom without instigating rampant uncontrolled sexual orgies. Plato’s excuse is that he didn’t have the benefit of thousands of years of education research proving his instincts incorrect.) Schiller never grounds his ideas by discussing or suggesting particular texts that may be suitable for an aesthetic education. His tendency to speak in shifting abstractions has cost him a more prominent position in the greater philosophical tradition. But if The Aesthetic Education of Man is read as it was written – as an artist trying to convince the world that Art and Beauty are essential to a Free and Moral civilization – then it is a wonderful and essential work whose philosophical consistency is far less important than its general spirit. Schiller’s argument itself is also only a small component of why this text is so engaging. He never stops reaching. His every sentence embodies the Romantic belief that truth, pure Truth, is at our fingertips, and with persistence It can be held in our palms. His style fluctuates between art and philosophy. Schiller has no fear of spreading his ideas, and his grandiose style represents perfectly the abundance of thought that was flowing out of Romantic Germany during his lifetime. He makes grand and provocative historical claims: â€Å"The Romans, we know, had first to exhaust their strength in civil wars . . . before we see Greek art triumphing over the rigidity of their character . . . And among the Arabs too the light of culture never dawned until the vigor of their warlike spirit had relaxed (58). † He states complex ideas in beautiful little statements: â€Å"We know that Man is neither exclusively matter nor exclusively spirit. Beauty, therefore, [is:] the consummation of this humanity (77). † And there is much more beyond this in Schiller’s Letters. He propounds a theory of Beauty and just how it can harmonize mankind and allow moral and rational men to flourish, and so on.

Artistic Behavior in the Human Female Essay Example for Free

Artistic Behavior in the Human Female Essay The passage above comes from the article, â€Å"Artistic Behavior in the Human Female,† by Jean Robertson (2003, p. 24). Robertson (2003) argued that female artists define and interpret female sexuality in diverse and conflicting ways, and by using different artistic strategies. Robertson makes assumptions about the woman’s body as a contested terrain, wherein being a woman continues to be a subject of heated debate. For him, how female artists view themselves as women, and as artists, shape their depiction of â€Å"femininity† and â€Å"female sexuality† in their artworks. One of the quotes that Robertson mentioned in his text comes from Simon de Beauvoir. In her seminal book, â€Å"The Second Sex,† she stressed that: â€Å"One is not born a woman, but, rather, becomes one. † I want to reflect on de Beauvoir’s statement and Robertson’s belief about the woman’s body. I agree with de Beauvoir that social experiences and political conditions impact the construction of â€Å"being a woman. † Society shapes how women and men see femininity and gender roles through establishing gender roles and expectations. An example is when a girl is â€Å"conditioned† by her mother to be a â€Å"woman,† by telling her how she should act as a â€Å"woman. This includes educating her about the toys she can and cannot use, and the games she can and cannot play. The girl learns that she should act and think a certain way, in order to be â€Å"feminine. † She learns that she cannot be boisterous or get involved in sports, because that would be too â€Å"manly† for her. This girl is the perfect example of â€Å"becoming† a woman. On the other hand, I also agree that being a woman is a biological and individual construct. A woman is a product of her biology, whether she likes it or not. This is why women are also defined by their sexual organs. Their biology also determines their sex, as well as their gender. Furthermore, being a woman is a product of individual desires and needs. Any woman can define her womanhood the way she also wants it to. Robertson indicated the existence of the pluralities of femininity. It is true that a woman’s body is a contested terrain, and for me, what is wrong with that? Is it not also possible to have multiple femininities, instead of having only one approach to define and to interpret what it means to be a woman? There is nothing wrong, in my opinion, of having different ways of being a woman, because to deny one approach to womanhood undermines the very essence of being a free woman. Journal entry 2 In â€Å"A conversation about race and class,† Childers and Hooks (1990) argued that gender should be expanded to include issues of race and class. They said that: â€Å"†¦we should begin by talking about how we experienced the struggle to challenge and expand the category of gender† (pp. 61-62). For them, people cannot understand gender in its whole sense, if racial and class issues are overlooked in gender analysis. This reading challenged my view of gender, by asking me to see gender through a much broader lens. I have not considered that gender issues also intersect racial and class issues. On the other hand, Childers and Hooks (1990) compelled me to think about the politics of gender. This is related to our discussions about gender as a political object. The politics of gender demonstrate that there are hierarchies to the feminine gender that are experienced by many women. Power is also affected by one’s class and race. If white female women feel that there is a glass ceiling at the workplace, lower-class black and Hispanic women face a greater and heavier glass ceiling in society. Because of their class and race, they feel and experience multiple glass ceilings- the ceiling of racial discrimination, the ceiling of class discrimination, and the ceiling of gender discrimination. These ceilings, on top of one another, represent something more than just a hindrance to economic development, but resemble ceilings that are directly pressed on these women’s bodies. They could hardly breathe, because there are just too many ceilings that make it difficult for them to even survive. Now, I look gender as an amalgam of issues that women bring to gender discourse. As a result, race and issue not only expand gender discourse, but considering them has also broadened my understanding of gender and its diverse conflicts. Journal entry 3 When feminists speak about feminism, they mostly see the opposition between the feminine and the masculine- the yin and the yang. We also discussed the binary opposition in class, which heightened my knowledge of how women are reduced to the lower spectrum of the opposition. The binary opposition also exists in differentiating mothers from fathers. Mothers are put in pedestals, while fathers are forgotten and scorned. Laqueur (1990) complained about this binary opposition in â€Å"The Facts of Fatherhood. † This is an interesting article that argued about the repression of the history of fatherhood. Laqueur (1990) posited that while women enjoyed being the â€Å"natural† parent, fathers were regarded as mere providers, or even as a backdrop to the family. He stressed that it is time for fathers to reclaim their right to be part of the parenting history, wherein their contributions to the formation of society are recognized and respected. This polemical article amuses and interests me significantly. It amuses me because at the back of my mind, I felt gender discrimination in reverse. I believe that mothers have specials bonds with their children, but this belief, however, is marked by sexism. Do not fathers also share special bonds with their children? Laqueur (1990) challenged the notion of motherhood, because it undermined the importance of fatherhood. In my mind, it is better to not differentiate mothers from fathers, which is the same as stopping ourselves from differentiating women and men. Women and men have their own strengths and weaknesses and none is more superior. In the same line of thought, mothers and fathers are also equal. Let us just call motherhood and fatherhood as parenthood and give fathers their rightful place in the history and the practice of nurturing human society. Furthermore, this is also an interesting article, because it challenged me to talk about being a woman in relation to being a man. Being a woman has its multiplicities, and now, being a man has its pluralism too. For me, these multiplicities, acknowledged as part of gender analysis, render two steps forward for true gender equality. Journal entry 4 In â€Å"Criticizing Feminist Criticism,† Gallop, Hirsch, and Miller (1990) debated on the purposes and development of feminine criticism. Their main point is that feminist criticism writers have gone to the extreme, by pulverizing each other’s feminist views. They believe that this process is futile in understanding and improving the development of gender discourse and feminism. They asserted that feminism can be criticized in a more comprehensive manner, wherein there is no right or wrong feminism. I chose this article because it threads on sensitive issues, wherein the personal versus the collective idea of feminism clashes. Feminists have different worldviews about gender roles, sexuality, and femininity, and they criticize each other in different ways. I have never thought that feminist criticism has become too unconstructive. This is not my idea of criticism at all. I think about my own criticism of feminist criticism and I cannot help but agree that criticism is not about â€Å"thrashing† feminist theories (p. 350). Criticism is also about adding something to existing theories, in ways that can benefit the understanding of what it means to be a woman and how different understandings contribute to a wide range of feminism discourse. I earnestly believe also that feminists cannot define feminism in one way or several ways alone. Feminism should be viewed as a huge mess of ideas and values, different and special to women and groups, who fight for and because of different issues. Yes, it is a mess alright, because being a woman is a dynamic process that is also a part of being an individual and being a member of one’s race, class, and so on. Being a woman cannot ever be a tidy place, wherein women think the same and act the same. I would rather have it as a mess- wherein women are free to think and re-think feminism, in relation to their personal experiences and values. References Childers, M. Hooks, B. (1990). A conversation about race and class. In M. Hirsch E. F. Keller (Eds. ), Conflicts in feminism (pp. 60-81). New York, NY: Routledge. Gallop, J. , Hirsch, M. , Miller, N. K. (1990). Criticizing feminist criticism. In M. Hirsch E. F. Keller (Eds. ), Conflicts in feminism (pp. 349-369). New York, NY: Routledge. Laqueur, T. W. (1990). The facts of fatherhood. In M. Hirsch E. F. Keller (Eds. ), Conflicts in feminism (pp. 205-221). New York, NY: Routledge. Robertson, J. (2003). Artistic behavior in the human female. In B. Stirratt C. Johnson (Eds. ), Feminine persuasion: art and essays on sexuality (pp. 23-38). Bloomington, IN: Indiana University Press.

Ethical Issues in Emotional Intelligence Research

Ethical Issues in Emotional Intelligence Research Emotional intelligence Abstract This paper tries to explore major aspects of emotional intelligence (EI), based on the book the emotionally intelligent workplace by Cherniss and Goleman. In this paper various aspects of EI are examined including various methods emotional intelligence can be applied in solving misunderstandings between two colleagues working in a company together with addressing the discomforts caused by the misunderstanding among them. Various implications that come with the inability to apply emotional intelligence techniques well are also addressed. In trying to understand and restore emotional intelligence various ethical issues are usually raised especially where a misunderstanding exists between two co-workers. This paper tries to analyze some of those ethical issues that might arise. Keyword: emotional intelligence. In the case study an employee Paula who is a recent college graduate is being harassed by a Richard, who is her fellow collogue. However much she tries to ignore the advancements they eventually begin disrupting her from her duties both at work and at home. Later Steve who is her boss realizes that and upon engaging with her she explains everything to him. So it is now upon Steve to dictate relevant way forward to create an emotional intelligent workplace for both Paula and Richard. Alternative solutions to address the dilemma In cases where there are no clear company’s policy against harassment in the workplace it would be advisable that the company’s leaders consider coming up with a policy advocating against harassment. With this measure in place then they should make it known to all employees about the anti-harassment policy and the consequences that come with going against the policy. The employer should also make known to all employees on how to react in the event a harassment case occurs. This includes giving employees guidelines on who to report the grievances to. In cases where harassment cases do not cease then the company’s management may call the two involved parties and encourage them to negotiate among themselves. This gives the accused a better chance to explain themselves incase their actions were misjudged by the complainant. In case the accused and the complainant agree and reconcile then the whole matter is considered solved and their duties resume as normal. The reconciliations may be in presence of a member of the company’s management or between the involved parties only. If this does not fix the problem then formal or informal measures can be taken on the employee going against the policy. Informal measures include where both the complainant and the accused in this case Paula being the complainant and Richard being the accused are called together and the accusations against the accused are presented to him/her. This could be in the presence of a senior in the company or a panel formed to investigate the matter. During the informal meeting the accused is given the chance to defend himself/herself. In the event that the accused is found guilty the complainant or the seniors may choose to warn against further harassment or choose to punish the accused according to the company’s policy. Formal measures include where the complainant presents a written complaint to the relevant authorities in the company. The authorities then conduct a formal investigation into the allegations and come up with a conclusion. After the results of the investigation are analyzed necessary measures are taken on the accused if guilty including getting fired from the job or forwarding them to the federal authorities. In the event that the accused is innocent then the complainant is cautioned against false accusations and or necessary action is taken against them. Potential ethical concerns raised In situations where harassment cases are reported various ethical concerns are inevitable. These concerns may be made known to others or the parties involved may choose to keep it to their selves. The concerns constitute what specific parties describe to as the harassment and may be physical, verbal or non-verbal. Physical concerns include where the accused physically acts inappropriately on the complainant for example instances where the accused touches the complainant in a sexual way or assaults the complainant physically. At times physical assault may lead to the complainant getting injured or result to fights. Verbal concerns arise where the accused says various things considered by the complainant to be inappropriate for example suggestive comments about someone’s body parts especially the private parts. Verbal concerns may also arise from instances that the accused verbally insults or says nasty things about the complainant. Non-verbal concerns include the way the accused looks at the complainant, or the way they generally behave around them. These concerns may be genuine or arise from misinterpreted actions from the accused since some people do behave in a way they assume is appropriate although to others the actions are of irritating nature. Potential emotional intelligence Ramifications to an organization In some cases the authorities of certain organizations fail to take steps that ensure emotional intelligence in the work place. The failure to ensure emotional intelligence of all workers has numerous ramifications to the company’s production, output and general working environment. Sexual harassment for example causes great discomfort to the workers. With the workers not comfortable it is likely that the production will not be at the very best since their concentration is not clearly on the job but rather on the insecurities they face. Time too is wasted on cases between co-workers. The time wasted is hardly recoverable thus it contributes highly to failure of production in the organization. When the company’s management does not exercise control on the employees’ emotional behavior then it is hard for them to control how the employees execute their designated duties. An organization with no clear hierarchy of order execution cannot perform its desired duties to the fullest since all the employees think as if they are on the same hierarchy level with their seniors since they do not display their supreme mandates in handling employees’ disputes. Some employees decide to sue an organization in instances where harm has come to them at the work places. This law suits use up the organization’s money is in fines and legal fees. Even if the organization wins the case against the complainant the organization’s name is tarnished to a certain extent. With all this factors in mind it is advisable that the managers of various organizations ensure emotional intelligence in their workplaces to ensure the wellbeing of the organization and maximum output contributing to major financial gains. References Deckop, J. R. (2005) Human Resource Management Ethics. Information age publishing co; U.S.A. Print Cherniss, C Goleman, D. (2001) The Emotionally Intelligent Workplace: How to Select For, Measure, and Improve Emotional Intelligence in Individuals, Groups, and Organizations. Jossey-bass; San Francisco. Print.

Ithaca :: Religion Greece Greeks Essays

Ithaca When you set out on your journey to Ithaca pray that the road is long, full of adventure, full of knowledge.' Constantinos Kavafis, Ithaca (1911) Ithaca, a Greek island in the lonean Sea, was the island that gave birth to Ulysses, one of the smartest Greek commanders, who through his invention of the `Trojan Horse' led the Greeks to a victory over the Trojans. Immediately after this victory, Ulysses set out on his journey to return to Ithaca. To return home, to kiss his wife, to see his now grown-up son, to meet his friends and his parents, all these were Ulysses' goals. 'To arrive there is your ultimate goal' as Kavafis states later in the poem. Like Ulysses, every person has his or her own goals and therefore is immersed in a journey towards the accomplishment of this goal. However, it is possible for someone to be in a journey without an `ultimate goal' in mind. More often than not, this goal will appear in the way. It was during Christmas 1992, that I received a very special present from my grandmother, Orthodoxia. She had knitted a sweater especially for me. She had started knitting this sweater, as I later found out, because she wanted me to have something from her. And what's better than a hand-knitted sweater? It could keep me warm during chilly winter nights while reminding me of my relationship with my grandmother. Having as her goal to offer me a present to remember her, she created an original sweater, which for me will always be unique. On the blue background of the sweater, two familiar figures are shaped, the figures of a grandmother holding her grandson in her warm embrace. I have it in my wardrobe at home, even though it is way too small for me to wear, and whenever I see it, it reminds me of my beloved grandmother. I remember her smile whenever she saw me, the way her face lit up when she recognized I was happy and the worry and eagerness to help when I was feeling dispirited. Alt hough my grandmother passed away six years ago, her memory is still alive through this sweater. Having a goal is not, however, a necessary condition for creation. In the documentary 'Dancemaker', for example, the featured dancer does not always start dancing with a goal in his mind, as Ulysses and my grandmother both did.

James Baldwins Go Tell It On the Mountain and Alice Sebolds The Lovel

James Baldwin's Go Tell It On the Mountain and Alice Sebold's The Lovely Bones In most religions, especially the Judeo-Christian faith, heaven or the afterlife is a place reserved for those who are able to somehow earn or receive an appointed place there during their life on earth. In the Christian tradition, those who attain eternal life are able to forgo the earthly pleasures that tempt them while they live, and form a separate entity that rejects carnality and remains obedient to God. While recognizing themselves as inherently sinful creatures, they seek to come as close as they can to the holiness of the divine during their life on earth, in order to reap the benefits after death. A separation from the world and an eventual union with the divine is seen as the ultimate goal of the believer. Life is but a means to a final spiritual end. James Baldwin’s novel Go Tell It On the Mountain effectively portrays these ideas through the lives of its many characters. In contrast to the Christian idea of rejecting carnality while alive to attain salvati on, Alice Sebold uses her novel The Lovely Bones to portray coming of age as developing an ability to embrace life and succeed in it despite the pain and evil it can contain, and to see life as a fleeting privilege that, lived well, is an ultimate goal in itself. One important issue that distinguishes the differences between the perspectives of the two novels is that of forgiveness and rejection. In Go Tell It On the Mountain, judgment of sinners is highly emphasized, even if the sinners in questions are family members. Once someone becomes saved, they are expected to reject all ties associated with the world. In Baldwin’s novel, the protagonist reflects that, â€Å"†¦h... ...t life for both the joy and pain it inflicts on all people. To Sebold, the divine can and is present in carnality. While the word has a traditionally negative connotation, here it is representative of all that is associated with life itself. In this novel, carnality is not sin; it is living. Alice Sebold presents a moving and telling novel of loss and gain, despair and great happiness. To her, the ability to live life, and the willingness to accept it, are the marks of maturity, and the definition of love. While Susie, alone in heaven, cannot live as her family does, she comes of age as she releases them to their lives and moves on in her own world without them. The reader knows, as the novel closes with Susie’s parting words, that their protagonist is at peace, and that love has indeed won out over despair. â€Å"I wish you all a long and happy life.†

Loss of Vioxx Leads to Increased Pain For Arthritis Sufferers :: Interviews Prescription Drugs Papers

Loss of Vioxx Leads to Increased Pain For Arthritis Sufferers The consequences of Kevin Swearingen’s two-story fall in 1988 were more diverse and long term than expected. The 41-year-old construction worker sustained a spinal injury that left him with arthritis on the inside of his spinal column causing him pain, frustration, and depression. â€Å"After I recovered [from the fall] I had to keep working, but at a much lower pay scale since going back to construction work was impossible,† Swearingen said. Dealing with the pain, inability to work and play with his kids, he fell into a depression. â€Å"I was an emotional mess. I was drinking to kill the pain and I was contemplating suicide,† he said. It wasn’t until Swearingen began taking Vioxx that things began to look up. â€Å"It gave me much of my life back. I could play with the kids on better pain days and it greatly reduced the pain on the bad days.† Vioxx is a Cox-2 nonsteroidal anti-inflammatory drug (NSAID) that cuts down on pain, stiffness and swelling by reducing the production of prostaglandins which help the brain read messages of pain from the body. Other popular cox-2 inhibitors include Celebrex and Bextra. â€Å"Vioxx and Celebrex were developed for those who had stomach problems like ulcers and bleeding,† Dr. Bukowski from Boston’s Brigham and Women’s hospital said. Swearingen having suffered an ulcer at age twelve was put on Vioxx after being diagnosed with Osteoarthritis at age 26. Merck, the drug manufacturer, took Vioxx off the market last September after studies revealed the drug caused complications of heart problems in users. When taken off the market, some 80 million patients who have used it were affected. According to the New England Journal of Medicine, it was the â€Å"largest prescription-drug withdrawal in history.† Many arthritis sufferers such as Swearingen were distressed with Merck’s decision. The trial revealing heart risks associated with Vioxx was conducted by an independent data safety monitoring board (DSMB). The Adenomatous Polyp Prevention on Vioxx (APPROV) trial revealed that Vioxx did in fact pose heart risks. 3.5 percent of the 2600 patients using the Vioxx had suffered myocardial infractions or strokes compared to the 1.9 percent who took a placebo pill. The trial’s goal was not to test Vioxx’s safety, but rather to test it’s effectiveness in preventing colorectal polyps in patients with a history of colorectal adenomas. The trial was stopped prematurely once these statistics were discovered.

How ICT has helped people with special needs Essay

Introduction In this essay I will be analysing how the usage of ICT helps people with special needs. There are 3 types of special needs. What is a physical disability? The term â€Å"disability†, as it is applied to humans, refers to any condition that impedes the completion of daily tasks using traditional methods. National governments and global humanitarian agencies have narrowed this definition for their own purposes, only pledging aid to those with specific disabilities of a certain severity What is a sensory disability? Is when someone is you are Deaf, visually impaired, hearing impaired or have a significant combination of hearing and sight loss. What is a learning difficulty? A disorder in basic psychological processes involved in understanding or using language, spoken or written, that may manifest itself in an imperfect ability to listen, think, speak, read, write, spell or use mathematical calculations. The term includes conditions such as perceptual disability, brain injury, minimal brain dysfunction, dyslexia, and developmental aphasia. How ICT is used to help those with Learning Difficulties Multimedia software Helps people who find it hard to concentrate. It uses different forms of media, pictures, sound clips and video to keep the user interested. Specialised educational software There’s a huge range of software available to help people struggling with different subjects and useful tips e. g. help with reading and basic maths. Touch screens These are useful for people who finding using a mouse or any other sort of input device difficult. Spell checkers Can help people with dyslexia who finds it difficult to spell; you can set it up so check your words as you type. How ICT is used to help those with visual difficulties. People with hearing difficulties can still use most computer functions normally. One thing you can do though is set up the computer to display visual icons rather than using sound. DVDs are much better than videotapes as you can use the subtitle facilities. Many recent communication technologies like e-mail and texting work really well for people with hearing. Being able to set mobile phones to vibrate or flash is also very useful. Text phones are an older system that replaces a standard telephone with a keyboard and a screen. What you type on both screens- a bit like a chat-room. Both sender and receiver need a text phone machine. If a person has problem seeing or is completely blind they would be categorized as having a Visual disabilities. If a person cannot read small type then there are a lot of magnification devices out on the market, which fit almost anything from phones to monitors. For example a person with low vision would use a keyboard with extra large print. If a person is completely blind then they would use a speech recognition device. Changing the screen settings can help. You can also change the colour scheme, screen resolution and fonts to make it clearer. For the blind, special hardware is available- Braille keyboards make it easy to type, and describe what’s on the screen. Screen readers are pieces of software that use speech synthesis technology to read out and describe what’s on the screen. Text-To-Speech. A text-to-speech is designed for individuals with reading difficulties. It works by simultaneously highlights and reading aloud of text. There are other devices for people with reading disabilities such as spellcheckers How ICT is used to help those with hearing difficulties. Speech Recognition There are two uses for speech recognition these are Dictation and Computer control. Speech recognition is one of the desired assistive technology systems. People believe speech recognition is a natural and easy method of accessing the computer A dyslexic person who has problems with writing English would use the speech recognition to make sure their English is correct. A person planning to use speech recognition must be aware he is required to go through a training session. This is a one-time reading when the user must read aloud an excerpt of text that is displayed during the training feature of the speech recognition application. Depending upon the speech recognition software, there is several enrolment training excerpts to select from. A person planning to use speech recognition must be aware he is required to go through an enrolment (training) session. This is a one-time reading when the user must read aloud an excerpt of text that is displayed during the training feature of the speech recognition application. (For an example of enrolment text, please see What Is Speech Recognition) Depending upon the speech recognition software, there is several enrolment training excerpts to select from. Personal Communicator tool for Learning and Communicating Sign Language. The Personal Communicator creates a common ground for communicating in Sign Language. Using hypermedia technology, the Personal Communicator is a user-friendly program that brings sign language communication capabilities to the desktop and notebook computer. With more than 2500 digital video signs and 4500 English words. The Personal Communicator can be a useful tool in communication, education, and other environments. If someone is not able to use a mouse because they haven’t got full control in there hands then there are mouse alternatives to help people with the disabilities. How ICT can help those with Physical Difficulties Many people find mice difficult to use- there are many alternatives such as tracker balls, Joy Sticks and tough pads. People with limited hand movement can get specially designed keyboards to suit there needs. Voice Recognition software can be used by people with little or no hand movement. It lets you speak to the computer to navigate menus and do what you want it to do. If you are severely limited, you can use a computer with switches carefully arranged- Stephen Hawking is a famous example of someone who uses ICT in this way. For people with limited mobility, environmental control systems can be set up to atomically open, close curtains, turn lights on and off, operate heaters and so on. How ICT can help those with Language difficulties Dictionary software can help you to quickly translate individual words. Learning software can help you practise an unfamiliar language with exercises where you can hear phrases spoken. It can also record your voice and play it back to see how well you have done. Most word processing packages can check your spelling in different languages and check that your sentences make sense. In conclusion it is fair to say that people with disabilities might need variations on the standard equipment to use computers, but once they have these mentioned above I am sure it can change the way they live.

From Anxiety to Power: Grammar and Crisis in Crossing Brooklyn Ferry

In the article â€Å"From Anxiety to Power: Grammar and Crisis in Crossing Brooklyn Ferry†, by Roger Gilbert, he talks about Walt Whitman’s poem â€Å"Crossing Brooklyn Ferry†. Gilbert feels that this poem is odd for Whitman because he â€Å"never speaks directly of death† (339). He says that â€Å"Whitman’s tone remains resolutely ebullient† (341), even though death is also present throughout the poem. Whitman’s struggle with death is figured in the poem to be a struggle with writing and to cross out of writing and into speech. He wants to start writing about life and power, not death and absence. Whitman really thought out the title of the poem. Crossing Brooklyn Ferry† is a crisis poem because of his need to â€Å"overcome the deathliness of writing and to return to the spoken idiom that is Whitman’s truest mode† (342). Gilbert feels that the crossing carries the poet from the â€Å"face of death† to â€Å"a renewed sense of his own power†. In the poem, Whitman uses a second person pronoun, which is rare to see. The article asks why Whitman uses the phrase â€Å"face to face†. Gilbert says the answer is because â€Å"objects have become people, people in turn have become objects† (343). This allows them to be mastered by Whitman, but also the passengers let him know that he isn’t impervious to death. When Whitman says the word you in his poem, he in the end talks about â€Å"the future commuters† (344). As you read more into the poem, you see that the poet is â€Å"metamorphosed from a me† to a scheme that no longer goes with the object-world. Towards the end of the poem, Whitman becomes more passive, which is very uncharacteristic of him. When he says â€Å"The current rushing so swiftly and swimming with me far away†, he hints that he is disappearing from the scene. Also after Whitman talks about the sunset and falling back to sea, you can see how prominent death is in the poem. In my opinion, Gilbert does a good job of interpreting Whitman’s poem.

Reagan Domestic Policy and Developments

Colin Nardella Mr. Conroy AP U. S. History Ronald Wilson Reagan was born on February 6, 1911 in Tampico, Illinois to Nelle and John Reagan. Reagan graduated from Eureka College and studied economics and sociology during his four years there. Eureka College, located in Illinois, was founded by abolitionists who belonged to the Christian Church religious movement (Eureka College). Reagan, a member of the Christian Church himself, based many of his political stances on the values he took from his religion and the college he attended. Before entering into politics, Reagan started out as a radio sports announcer and later became a prominent actor and a television host. During Reagan’s acting career, he became president of the Screen Actors Guild from 1947-1952, which was dealing with suspicions of communist infiltration at the time. After his acting career, he hosted the popular television show, General Electric Theater (â€Å"American President Ronald Reagan†). From Reagan’s time in public service, he was able to gain fame in his acting career. Reagan is most known for surviving an assassination that was attempted by John Hinckley, a mentally disturbed young man from Colorado. What’s extremely disturbing was the reasoning behind his assassination. Hinckley attempted to murder the president not for a political agenda or because he was a part of another party, but mainly for the attention of the actress Jodi Foster. On March 30 1981, after being gunned down, Reagan was rushed to the local emergency room, and while facing death Reagan still kept his character and jokingly asked the surgeons in the emergency room if they were republicans. As a result of his recovery from the traumatic event, Reagan not only pulled through quickly, his popularity among the American people highly increased as he returned to work at the White House (â€Å"American President Ronald Reagan†). Yet with the good comes the bad, Reagan’s popularity rate wouldn’t stay high for a long period of time due to the decisions that would have a major negative impact on the nation economically, as well as socially. A few months after coming back to office Reagan, was confronted with a major crisis. In the month of August in 1981, the U. S. ir controllers went on strike because they felt they served a substantial amount to their government. Therefore, they felt they deserved to be on U. S. government pay-roll, even though at the moment, they were on a pay-roll through a different union. One would think that Reagan would see where the air controllers’ frustrations resulted from, and yet instead of coming to agreement Reagan pul led something extremely dramatic. He came to the decision to fire each air controller that went on strike. Reagan then replaced these skilled gentlemen with individuals who were nowhere near qualified and labeled as â€Å"scabs†. As a result of his negative actions, the commercial flight industry would soon face even more hardships (â€Å"American President Ronald Reagan†). This was just the tip of the iceberg that lowered his popularity rate. Reagan continued with actions that just kept disappointing the American people each and every time his actions did not meet his domestic policy goals. What Reagan failed to address, was not the economic issues in the United States, but the fact that his actions were negatively affecting the social issues in the country as well (â€Å"The Reagan Administration†). When it came to the major AIDS crisis in the United States and the controversial drug issue in the United States, Reagan refused to accept that these two topics were deemed to be critical issues among the people. What’s highly disturbing is the fact that while the AIDS epidemic was hitting the country at full force, the United States’ own president was denying the fact that it was an epidemic even with all the facts in front of him (â€Å"American President Ronald Reagan†). President Reagan looked at the AIDS epidemic extremely casually. In fact, he felt that it wasn’t a social issue, but instead more of a â€Å"moral issue†. Reagan believed that while America was on a moral decline, the AIDS virus was spreading like wildfire. In short, he felt the younger generation lacked the morals that would prevent selfish sexual behavior. So when people of the young generation were diagnosed with the horrid virus, the president looked down on them with disdain. As a result of this theory, Reagan lost a lot of support from the young voters. In this case, the president showed his very conservative beliefs, especially his lack of understanding. Reagan’s conservativeness is evident in his dislike of abortion and homosexuality. Reagan used the Moral Majority as a driving force in his administration. The Moral Majority was a new political movement created by Reverend Jerry Falwell, who said, â€Å"Americans are sick and tired of the way the amoral liberals are trying to corrupt our nation,† in 1979. This movement was also against drugs, the coddling of criminals, and communism (The American Nation). Reagan realized that the United States was in an economic crisis, and figured the best way for the United States to save billions, was to cut the funding of several programs. Reagan’s domestic policy placed a heavy emphasis on cutting taxes, balancing the actual US spending budget, and worse, taking support away from social welfare programs that many lower class Americans needed on a daily basis to survive. Although Reagan promised to cut the budget, his presidency resulted in a national debt, mainly from his military and defense spending. President Reagan supported taking away from programs that helped out the minorities of the United States. Even worse, Reagan took away from programs that assisted single mothers and children with no guilt what so ever (â€Å"The Reagan Administration†). During his presidency, he continued to take away from the social programs, in hopes that the US government would be able to save billions. Eventually the United States government minimized welfare program spending by over $20 billion. Reagan also succeeded in slashing taxes to a point where the government was barely collecting any income revenue. Now even though the Americans loved the tax cuts, they failed to realize that tax cuts aren’t always the best solution, especially in an economic crisis. The American people and the Reagan Administration failed to realize that without revenues from taxes, the government was unable to pay for the services it provided. To add fuel to the fire Reagan not only dramatically reduced tax rates, but worse increased total government spending, particularly in the areas of defense. Reagan also reduced federal aid to education, federal contributions to state governments, and placed new restrictions on Aid to Families with Dependent Children. Surprisingly enough, Reagan supported government aid to private schools run by church groups, even with the constitutional principle that separates church and tate (The American Nation). This support showed yet another example of the Moral Majority playing a significant role in Reagan’s domestic policy. Yet unfortunately, the Reagan Administration was unable to control the increasing government spending rate (â€Å"The Reagan Administration†). The United States government was spending billions w ithin their own military, mainly because Reagan believed the U. S. armed forces had been deteriorating and needed to undergo a re-building process, especially with the imminent fear of Soviet attack. As a result of this spending policy, the U. S government increased their military budget by about 35 percent. This military spending budget also included the War on Drugs. In 1987, Reagan signed a drug enforcement bill that granted $1. 7 billion to fight drugs. Furthermore, Reagan increased the space program budget. During his presidency, the manned space shuttle Columbia, which was launched by rocket power, orbited the Earth for several days and was used for the transportation of satellites into space. Another space shuttle called Challenger, which was launched in 1986, is infamously known for its explosion after takeoff, causing the death of all its seven astronauts (The American Nation). The Reagan administration did not have easy terms in office, in regard to the nation’s domestic situation. The administration was forced to deal with a major economic recession, a year after his election. President Reagan believed that his system of â€Å"Reaganomics,† could get his country out of an economic crisis and turn it in to â€Å"booming† economy. Reagan asked Congress to lower taxes by 30 percent, which he reasoned would leave people with more money that they could use to invest. Reagan believed that these investments would stimulate the economy by generating more goods and more jobs (The American Nation). But what Reagan and his administration failed to realize, is that while they did make the American people happy with the tax cuts, they also increased the national debt because their spending did not make up for the loss of profit. Also, the administration didn’t keep in mind the social well-being of some people when they cut spending from multiple welfare programs and educational programs. Reagan showed a greater interest for military programs in his spending then social programs. Also, it is important to note that Reagan nominated the first female justice to the Supreme Court, when he chose Sandra Day O’Connor. The Reagan administration’s accomplishments and mistakes will be permanently remembered in our nation’s history for decades to come; hopefully one generation’s mistakes can help the future generation avoid issues within our economy, and government as a whole. Bibliography â€Å"American President Ronald Reagan (1911–2004). † Millercenter. org. Ed. Lou Cannon. University of Virginia. Web. 11 Dec. 2011. . Carnes, Mark C. , and John A. Garraty. â€Å"Chapter 31. † The American Nation : a History of the United States. 13th ed. New York: Pearson/Longman, 2008. Print. â€Å"Eureka College History. † Eureka. edu. Eureka College, 2007-2009. Web. 11 Dec. 2011. . â€Å"The Reagan Administration. † HowStuffWorks â€Å"Learn How Everything Works! † Discovery Communications. Web. 11 Dec. 2011. . â€Å"Ronald Reagan. † Whitehouse. gov. The White House. Web. 11 Dec. 2011. . Reagan Domestic Policy And Developments By: Colin Nardella

William Manchester

William Manchester gained his notoriety in a series of biographies based upon the life of Britain’s Prime Minister Winston Churchill. Through his writings in this work, Manchester made the colorful life of Churchill come alive as Manchester was able to capture an aspect and human aspect that had been missed by many of the other books on Churchill. The same is the case in this book: The World Lit Only by Fire. The book is divided up into three separate and distinct parts. The first part deals with the typical medieval European mind and all the impediments to free thought and learning that the Catholic Church had over the individual in his opinion. However, out of that time, according to Manchester, there was still able to emerge, some of the greatest minds, along with some of the greatest contributions, the world has ever known in the field of science, religion and philosophy. Manchester makes a list of twenty eight such individuals. Some of these would include Martin Luther, Copernicus, Machiavelli, Erasmus and his hero and the man to whom he will constitute the last third of the book about: Magellan and the great importance that Manchester feels, was the contributions that he gave to medieval Europe. The second aspect of the book deals with the Catholic Church and its role of importance and dominance in Europe during that time as well as the corruption of the Popes and the rise of humanism as a direct response to the Catholic Church. The Europe of the Middle Ages is a very large subject to tackle and Manchester does his best to encompass all of the major themes of that time as he sees it, into one comprehensive study. As the title suggests, Manchester attempts to show the relationship between the Medieval Mind and how it evolves into the Renaissance. This occurs through the evolution of religious thought into a more modern day aspect, a complete look at education and philosophy with major contributions to these fields occurring at this time along with the successes in exploration. However, this transformation would not occur overnight. At the beginning of the section entitled â€Å"The Medieval Mind† Manchester states that the age is plagued with the lasting effects of The Black Death, famine, illiteracy and common daily violence surrounding the courts of Europe. Manchester’s concept of the Medieval Mind also comes from the influence that the church has on almost every aspect of society, an influence that Manchester feels served as an impediment to learning. The example of Saint Bernard Clairvaux is given when he states that: â€Å"the pursuit of knowledge, unless sanctified by a holy mission†¦ Is a pagan act, and therefore vile.†[1] The medieval man or woman was left with nothing else than to contemplate God’s wrath and displeasure at their sin. Manchester stated that the only form of society that a typical man or woman felt was what was offered to them by the church. It is then that Manchester tackles The Reformation. In this, he credits both Erasmus, a moderate on issues of religion and which was ahead of his time in Christian thought and tolerance for other versions of Christian Faith, and Martin Luther, who took the Catholic Church head on and did all that he could to show the corruption of the church and dedicated his life to the education of the people. Due to the fact that the masses were not able and/or not allowed to learn how to read, the version of Christianity that was offered to the typical parishioner was typically void of Biblical truth in favor of Catholic Church doctrine which were sometimes in direct conflict with Biblical truths. Manchester goes into detail about the corruption of the church being allowed to flourish, due in part, to the masses inability to read and to know that what was being taught to them was not entirely true. In response to Pope Leo X who was in need of obtaining a large amount of revenue in order to finish the Basicilla at St. Peter’s, allowed Johan Tetzel to sell indulgences which offered eternal salvation to anyone willing to pay for it, Luther became outraged and sought to attack, possibly not the church as a whole, but this doctrine which was completely in conflict with Romans 1:17 which said that the righteous shall live by faith. The resistance that Luther offered to the Catholic Church eventually turned into the Protestant Reformation and as a result, there are more than 650 million Christians of a Protestant section. Another in the chief contributions that Luther gives to his German people, according to Manchester, is the completion of a German language Bible. In order to complete this, Luther had to be hidden away in a tower out of fear of retribution which would lead to death by agents of the Catholic Church, set on suppressing this which they saw the translation as well as the attacks that Luther made in response to the Catholic Church to be vile and wicked. Manchester, with regard to The Reformation, sees the entire process as being avoidable. Manchester sees the corrupt Popes during that time as well as the rigid rules that were put in place by the Catholic Church as being not only unnecessary, but also doing much to incite the masses against the church once an antagonist, such as Luther comes onto the world stage. However, since it did happen, Manchester sees The Reformation as not only a split between the church but also in history as much of Europe could now be split into one of two groups: persons belonging to the Medieval Mindset of superstition and absolute religious adherence, or a new consensus that allowed for the emergence of Copernicus and Galileo and above all in the mind of Manchester, the explorer Magellan. Manchester, in a continuation of his degradation of the Popes of this age, believes that their behaviors not only led to the religious reformation but also to the rise of the humanists. â€Å"Humanism†¦ led to the greatest threat the church had ever faced.†[2] The new inventions and ideas brought on my men like Da Vinci and Copernicus, according to Manchester, put into question â€Å" the certitude that knowledge had been forever fixed by God.†[3] The assertions by Copernicus as well as Galileo, brought into question the whole of idea of God’s omnipotence. Despite the fact that nowhere in The Bible does it claim that the sun revolves around the earth, since the Catholic Church asserted that this was the case and since the church had placed such a stronghold over the minds of the people, any blow to The Catholic Church and their faulty logic, also bought into question, the validity of Christianity as a whole. As a result, since some felt that God could not be trusted and that the inability to see him made the case for faith even harder, the only other logical source was to become a humanist and to believe in the capabilities of man since that is easier to see and to trust in the minds of the faithless. The corruption of the Catholic Church at that time, coupled with the inventions of Galileo and Copernicus, along with the huge popularity of Luther and Erasmus, a more secular and humanistic world view seemed to emerge and as a result, helped usher in the influence of The Renaissance. This brings us to the last section of the book which Manchester has entitled â€Å"One Man Alone.† A full 1/3 of the book is filled with the actions of the explorer Magellan and how Manchester gives a glowing review to the man and his accomplishments. According to Manchester, Magellan’s circumnavigation of the globe â€Å"was the crowning triumph of the age, the final decisive blow to the past.†[4]Manchester includes this accomplishment as not only the greatest of the Middle Ages but also as part of a bigger picture: the religious revolution brought on by Luther and to a lesser but still important degree, Erasmus, the increase of secular power that Copernicus brought on with his achievements towards science. The majority of this section is a glowing review of Magellan and it seems to be, as one critic said: â€Å" a hero worship of the man.†Ã‚   Of all the people of importance that   contributed to Medieval society, Manchester makes a list of the twenty eight most important people. Some of these include Luther, Copernicus and Erasmus. The man that is seated on the top of this list of notables is Magellan. Manchester regards Magellan as â€Å" the linchpin for the men of the Renaissance.† [5] Manchester does not go into detail concerning what he means by this but rather gives a general review of the age which included both high and low culture. Manchester praises Magellan’s handling of the mutiny aboard ship, overlooks his distance miscalculations and refers to Magellan as the era’s greatest hero. In this hero worship of Magellan, Manchester seems to overemphasize the importance of Magellan and ignored the explorations of others. However, for Manchester, Magellan is the quintessential definition of what a hero is. â€Å"The hero acts alone, without encouragement, relying solely on conviction and his own inner resources.†[6] For Manchester, Magellan has always come to define such ideals. Manchester’s ultimate argument is that Magellan’s voyage is directly connected to the shattering of what he had come to define throughout his book, as â€Å"The Medieval Mind.† That is to mean, in Manchester’s opinion, a world that is ruled by superstitions as well as not only the corrupt Catholic Church but seemingly, most or all organized religions combined. Many reviews of Manchester’s book, The World Lit Only by Fire, does not contain a scholarly opinion of the book as Manchester’s telling of the events and conclusions to those events do not seem to be objective. There is seen within the pages of The World Lit Only by Fire, a great deal of biases, anecdotes and humor that seems out of place in a scholarly work of history. Yet, the book, for fans of Manchester as well as those interested in a fascinating read, will find his book, advantageous to that endeavor. A World Lit Only By Fire is an informative read, yet as its purpose does not possess educational intentions, it tends to include humor, perspectives, biases, and anecdotes that readers may consider not to be objective. In what was supposed to be a forward on a friend’s book about Magellan, is turned into a separate work on the Middle Ages and all that is occurring at that time. Manchester gives a less than glowing opinion of the Catholic Church, from the Popes all the way down to the nuns and places full blame upon the corruption and the questioning of there ever being the need for a Reformation in the first place, if The Catholic Church had remained pure and free from corruption. However, The Middle Ages also saw the rise of the humanists which placed their faith in what they could see rather than in what they wanted to see or were told to see by a dominating force as in the form of the Catholic Church. The achievements of Copernicus, Da Vinci and Magellan helped to usher in the rise of scientific thought that was seen to a great degree in The Renaissance that was to follow the days and events that are portrayed in Manchester’s book. A newly educated class comes out of the Middle Ages which will turn into the humanists. And to an alarming extent, compared to their ancestors from the region, become disillusioned about religion to a degree that is seen still to this day in America and in much of The West. In this regard, Manchester points out, as he does in many of his books, the idea that History is not static. That its importance is not bottled up in a far away land and in a time that does not serve any purpose to contemporary society. Manchester works more like a novelist than a historian as he overlooks anything that could serve as evidence to the contrary of Manchester’s assertion that the average Medieval Mind was pathetic and weak. It seems that Manchester regards as much, anyone during that time that does not have the honor of being on his list of twenty eight notables who lived during the Middle Ages. For those who agree, A World Lit Only by Fire will serve to validate such opinions. For those who feel as though there always more occurring during that time than has the been the consensus among a small but consistent minority of historians, the book will have the reader responding out loud to some of the assertions that Manchester makes. But in the end, William Manchester is a entertaining and, for those that cannot forget his works on Churchill, a great writer. WORKS CITED Manchester, William.   The World Lit Only by Fire. The Medieval Mind and the Renaissance. [1] Manchester, William.   The World Lit Only by Fire. The Medieval Mind and the Renaissance. 8 [2] Manchester, William.   The World Lit Only by Fire. The Medieval Mind and the Renaissance p. 112 [3] Manchester, William.   The World Lit Only by Fire. The Medieval Mind and the Renaissance p. 91 [4] Manchester, William.   The World Lit Only by Fire. The Medieval Mind and the Renaissance p. 294 [5] Manchester, William.   The World Lit Only by Fire. The Medieval Mind and the Renaissance p. 33 [6] Manchester, William.   The World Lit Only by Fire. The Medieval Mind and the Renaissance p. 225

Effect on Starbucks Store Design on Consumer Behavior

How Starbucks store design affect its consumer behavior in China. Starbucks Corporation is an American global coffee company, coffeehouse chain stores that adapt Italian-style coffeehouse. It is the largest multinational chain of coffee shops with 20,366 stores in 61 countries, including 13,123 in the United States and 732 stores in China. The first Starbucks opened in Seattle, Washington, on March 30, 1971 by three partners: English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker.The three were inspired by coffee roasting entrepreneur Alfred Peet, whom they knew personally, to sell high-quality coffee beans and equipment The first Starbucks location outside North America opened in Tokyo in 1996. After that Starbucks entered the U. K market in 1998. And Finally in January 1999, Starbucks opened its first store in Mainland China at the China World Trade Building and continue spread its wing to Hong Kong in May 2000, and Macau in August 2002. Right now there are near 500 stores in China, including Mainland China, Taiwan, Hong Kong and Macau.In the Mainland—the region with the fastest growth, there are over 230 stores in 22 cities including Beijing, Tianjin, Shanghai, Guangzhou and Shenzhen. Within a period of time, Starbucks has successfully established itself as the premium coffee leader in China with great brand recognition and high customer satisfaction. In this paper, our group will focus on how Starbucks store design influence its consumer behaviour in China. In order to achieve our goal, first, we will focus on how Starbucks consumer behaviour in China and compare it with other countries such as U. S. A.And then we will compare Starbucks in China store concept design and how it affect the consumer behaviour in China and then compare it with KFC store design. STARBUCKS IN CHINA Asia, particularly China, is well known for its love of tea. Yet Starbucks so excited about the market in China. The stores are full of people most o f the time. But it is clearly a tea drinking society. It would be a much longer education process. With an overall population of around 1. 3 billion, rising incomes, & increasing in global attitude are viewed very promising for companies around the world. However, coffee market in China is still far behind the hype. 0 percent growth in coffee sales for past 5 years, per capita consumption 1kg per person, while 4kg in US. Tea is still number one beverage in China. Comparing China with Japan, Japan also well known for a tea nation, but Japanese also love to drink coffee. Coffee marketers still find difficulties in transforming tea drinking nation to coffee drinking nation, because Chinese people believe that tea have medicinal qualities that coffee doesn’t have. With China growing economy and middle class is increasing in size. Middle & upper class, which are the consumer of Starbucks, tend to be located in major city (GZ, BJ, & SH).Coffee for younger, wealthier, professional C hinese is seen as enjoy eating out, associated with western lifestyles, associate Starbucks with wealth and status, enjoy sweet tasting foods and beverages, particularly desserts. There are some competitors such as McCafe, etc. However, instant coffee is the major player. Because the Chinese not yet appreciate the taste of coffee and also cannot taste the difference between each types. Inexpensive mixes, such as Nescafe holds nearly half the market share. STARBUCKS IN USA Basically, America is a coffee drinking nation.They are used to drink coffee in the morning before go to work. Americans always look for coffee during the break time, or in meeting time. Before Starbucks era, coffee used to so cheap and simple, then Starbucks revolutionize it. The Starbucks culture has infiltrated almost every part of American society. They have created a new lifestyle for American people. The Starbucks stores don't just sell coffee, they sell an atmosphere. An example is taken from the Starbucks i n Times Square in New York City. It is very common to find several college student doing homework late at night around ten o'clock.The late hours that most Starbucks stores have is great for business because customers know that there will always be a Starbucks open to sit down and have a cup of coffee. Some Starbucks are even open until midnight. The atmosphere is simply contagious. In US, couples of all ages stop by in Starbucks just to sit down and talk. During the winter, American really like to have a cup of coffee or even hot chocolate to warm up and to sit and chat. Yet Starbucks ran with the idea of the sit down atmosphere and not only applied the concept to the winter time and hot coffee, but they expanded the idea to include every season during the year.Now a large part of the Starbucks menu is â€Å"iced† or â€Å"cold† lattes and iced coffees. Moreover, following the interest of people in USA, Starbucks continues to expand and no competition pursuing it. The y continue to play a huge role in society. In NYC, especially in Manhattan, you won't walk by more than four blocks without seeing a Starbucks. The stores are everywhere and the mere sight of them makes you walk into them. COMPARISON BETWEEN STARBUCKS IN USA AND CHINA By their culture themselves, USA and China are different.American use to drink coffee, on the other hand, China is a tea drinking nation. People in US see drinking coffee in Starbucks as a part of their life. They gather, do homework, do some business meeting, or even just enjoy a cup of coffee. In China you wouldn’t find that. Chinese people prefer to just get some Coco milk tea or Happy Lemon and take it with them while walking. In major cities in China, younger wealthier generation starts to follow the western culture. They start hanging around in Starbucks with their friend, but more into status show-off oriented.The last point is the level of appreciation on coffee for each country. In America, they will sp end a bunch amount of money only for drinking Starbucks coffee because they know that Starbucks is offering high coffee quality. On the other hand, in China, they still consider Nescafe (simple mix coffee) as their choice. So Starbucks should implement different strategy for each of the market. For Starbucks in USA, they should maintain their quality stability so the consumer would be loyal to them, while in China they have to continue their education about the art of drinking coffee.Starbucks vs KFC As we all know Starbucks and KFC are MNC which already have many branches all over the world. In order to keep the standardization of their branches, they made some characteristic which is very fundamental for every branch to follow as the basic concept of their store. With these standardizations, it is easy for people to notice their store. Now, we are going to learn more about the standardizations which is created by Starbucks and KFC and also their differences. KFC is very famous fas t food restaurant in all over the world.We could find KFC in a lot of countries and also if we notice, all of the KFC stores have same design both exterior and interior. Red and White store colour is their trademark in all over the world. KFC also set their store ambience for family dine in. Coffee; it is the first thing that will come to our mind if we heard the name of Starbucks. As KFC, Starbucks also do some standardization on their branches design which one of them is the brown and green colour. They also use the coffee scent to attract their customers.However, in some of Starbucks branches, you can see different store design. Starbucks sometimes try to adapt with the local culture like for example Starbucks in Qian Men. Starbucks Qian Men is using classic Chinese Store design as their main theme, but still keep the green and brown concept of Starbucks. Image 1: Starbucks in Qian Men on the top floor. Image 2: Starbucks in Qian Men from outside. Image 4: KFC store in China Imag e 3: Interior of Starbucks in Qian Men. We found that both KFC and Starbucks have some standard that they have in all of their store design.However, the difference between KFC and Starbucks is that KFC keeps some the major characteristic of their store with only minor changes while on the other hand, Starbucks sometimes do a little bit of modification on some branches. According to www. starbucks. com Starbucks are using â€Å"design sandboxes† concept as their main concept. Concept stores are unique environments created by our designers to explore innovations within the coffeehouse. That sense of exploration is extended to everyone who visits, through daily coffee and tea cups, artistic events and community gatherings.However, Starbucks sometimes take a bold step to take it to another level. They bravely made major changes in some of their store to adapting to the local market and local culture but yet still maintaining their main concept which is sandbox concept. The Conclu sion After comparing Starbucks in China and U. S. A, we can conclude that Starbucks consumer in China, whose mainly are mainly rising upper-middle class â€Å"modern Chinese†, white collar workers and college students, consider Starbucks not as a mere coffee shop.In China, Starbucks image has been upgraded from just a mere coffee-shop to a â€Å"modern† way of living, in comparison to Starbucks in U. S. A. In most cases, Chinese people’ motivation to purchase Starbucks is not because they are a coffee-drinking society but more into status show-off oriented. From store design and atmosphere point of view, Starbucks in China is trying to implement sense of chill and relax to make people like to stay for longer time; in which, you can’t find in any KFC branches.