World religion Essay Example | Topics and Well Written Essays - 500 words - 2

World religion - Essay Example This yoga holds very importance in both the religions. Tantrism is associated with the religious scriptures known as the Goddess Shakti. She is the sacred feminine in Hindu religion, whom people worship. Hindu considers it as anit-vedic in character. In Hinduism traditionally it contains four parts; Metaphysical knowledge of religion known as Jnana, meditative practices knows as yoga, ritual practices and religious and ethical practices of conduct named as Charya. Today in Hinduism this yoga traditionally exists in Saurya, Shiva, Shakta, Ganapatya and Vaishnava. Tantrism came into being in Buddhism around the 3rd century till 12th .In Buddhism, Tantric is also known as Vajrayana. It is different in Buddhism because of its rituals. Rather than the meditation their goal is to achieve the Godhead, with Upaya/skills.Vajrayanais difficult and complicated than the Hinduism because of its rules and complications in language, to read.It is performed in Buddhism for the followers to experienc e the true Buddha nature, before they tend to achieve the enlightenment(Dolls of India - The Role of Tantra in Hinduism and Buddhism) In the psychological study of religion, considering postmodernity, Erickson has given very much importance to the religion in every stage of life. He has done the biographies on Gandhi and Martin Luther, which have proved his thoughts in the matter of religion. Erick stated that for human personality development, religion plays an important role because it is only primary way where virtues are promoted with each stage of life, on the basis of culture. Erick’s theory couldn’t attain much benefit from systematic empirical study but it left the influential effect on the human minds(Schachter). Whereas considering the postmodernity Jones states that today the world is moving within the new sets of modernity. The thoughts of people are changing as a strong reflection of modern themes, specially the youth ministry. Jones says that youth ministry should

Impact Of Television On Sexual Behaviour Of Youths Media Essay

Impact Of Television On Sexual Behaviour Of Youths Media Essay INTRODUCTION Television, radio, films, newspapers, magazines, books, and other media are increasingly persuasive and influential in peoples lives around the world. New technologies such as the Internet, cell-phones and chat rooms, have changed the nature of the media experience in significant ways through the information they provide to users. The information obtained from mass media maybe constructive or detrimental and it is for that reason there is need to assess the impact it has on teenagers sexual behaviour by mainly focusing on televised programmes. Background of the Thesis Televised programmes do qualify as one of the convenient sexual educators in our culture but laden with contradictions. TVs accessibility and popular appeal make it an excellent instructor, offering a convenient way to learn about sex without embarrassment which usually arises between parents and their children when discussing sex related issues. While TVs sexual messages are not always explicit, they are abundant, and often provide information youth do not get elsewhere. Through its dialogue, characterisations, storylines, and themes, television presents adolescents with numerous verbal and visual examples of how dating, intimacy, relationships, and sex are handled. On the other hand, concern is often expressed that the messages TV sends about sexuality are limited, sometimes stereotypical, and potentially harmful. The concern is that the prevalence of sexual content on TV inadvertently overemphasizes the role of sex in male-female relationships. Of equal concern is the impression t hat television provides a one-dimensional picture of sexual relationships and sexual encounters are always spontaneous, romantic, and risk free. Thus, because of the prevalent yet limited nature of TVs sexual content, researchers and educators have become interested in/whether viewing of these portrayals is associated with distorted expectations, irresponsible sexual decision-making, and permissive sexual attitudes. Although the research in this area has been sparse in Kenya, research findings do associate amount of TV viewing with viewers sexual attitudes, expectations, and behaviour. First, greater TV exposure has been linked to viewers attitudes about sex and sexual relationships. Both heavy regular consumption of and experimental exposure to sexually-oriented genres, such as soap operas and music videos, have been related to expressing more liberal sexual attitudes, to being more accepting of sexual improprieties, and to more negative attitudes toward remaining a virgin. Together, these findings but not limited to, provide tentative evidence of a link between watching sexually-oriented programming and viewers own sexual attitudes, expectations, and behaviour. The effects of television consumption on teenagers behaviour regarding to sex are of increasing interest to educators, policy makers, program planners and the society as whole. The concern is that the extent to which frequent consumption of media with high levels of sexual content and low levels of portrayal of responsible sexual conduct is a pivotal influence on young peoples subsequent sexual behaviour, including the responsible use of protection from pregnancy and disease. Research done in United States has demonstrated that young people are heavy consumers of sexually- oriented media including TV, both broadcast and cable channels, videos, movies, magazines, and, more recently, the internet. The researcher acknowledges that the above mentioned relationship cannot be generalised across cultures especially Kenya and United States, however televised programmes do carry sexual content across board. Content analyses have also demonstrated that broadcast television contains a high, growing and increasingly explicit dose of sexual messages, and that a proportion of such messages display or model either restraint or contraceptive use. However, scientific evidence has not yet established a causal relationship between exposure to sexual content in the media and teenagers attitudes concerning sexuality and their own sexual behaviours. Therefore a detailed research that addresses the nature and magnitude of the role of television in teenagers decisions regarding sexual intercourse and protection from disease and unintended pregnancy might create data which could guide future policy making and programming, both in the government and in the media industries. Statement of the Problem The role of television as a sexual educator in our culture is perceived to be inappropriate. On the one hand, televisions accessibility and popular appeal as an excellent instructor, does offer a convenient way to learn about sex and sexual behaviours without embarrassment. While televisions sexual messages are not necessarily visually explicit (which can be either non-verbal or verbal cues), they often provide information that teenagers may not receive elsewhere. One dimension of involvement to be considered is viewing motivation, or viewers expected uses of television. People use and select media (television) to gratify specific needs, and that specific uses lead to differences in behaviour and outcomes. According to this construct, people exhibit varying levels of activity when using the media, differing in their selectivity, attention to, and involvement with the content viewed. However, while the expectation is that the effect of television content will therefore depend on ones level of active involvement. It is argued that facilitative activity, which includes selectivity, attention, and involvement, is more likely to enhance television effects on sexual behaviour, whereas inhibitory activity, which includes avoidance, distraction, and scepticism, should deter teenagers involvement in sexual activities. Focusing on the two dimensions of facilitative activity and inhibitory activity, the researcher seeks to determine to what extent televi sion viewing impact on teenagers sexual behaviour. Thesis Objectives In order to achieve the purpose of the study which is to determine the impact of television on the sexual behaviour of the youth by exploring aspects of television use that are associated with teens sexual behaviours and expectations, hence the research has based its objectives on: To investigate whether television content affects the sexual beliefs and behaviour of the youth To investigate what sexual content the youth pay attention to and how they interpret what the see and hear. To investigate whether television as a form of media can be used to promote responsible sexual behaviour Thesis Questions What sexual content do teenagers pay attention to, and how do they interpret what they see and hear? Do sexual media content affect teenagers sexual beliefs and behaviour? Can the mass media be used to promote responsible sexual behaviour among teenagers? Hypotheses The study will test the following hypotheses; Sexual behaviour among the youth is influenced by what they see on television. Television is appropriate channel to educate the youth on responsible sexual behaviours. Television has become a peer to the youth. Limitation of the Thesis For comparison reasons, the research is limited to researches done on the similar topic on argument impact of television on the sexual behaviour of youths. The study sample of teenagers between the age of 15 to 17 living in Starehe constituency may not give a fully representation of the each and every youth in the country. Its important to note that there no readily available research or documented information regarding to television viewing among teenagers in Kenya which would have added value to this research. The study is limited in collection of primary data specifically in interviews and questionnaires. The question of whether the respondents will accept appointments, attend, answer and return the questionnaires in good time is delimitation to the research. It is important to mention that not all respondents will be able to reply to the questionnaires adequately due to reasons beyond the researchers control, while some may have clerical errors. Concerted efforts will be ensured for better response and retrieval of important information from relevant sources. Motivation This study is important for Kenyan society, in understanding the impact of television on the sexual behaviours of youths. Furthermore, the information attained in this study could also help in understanding sexual decisions that are made by youths. As the country and the world as a whole are working towards combating the HIV and AIDS epidemic, it is imperative to try and understand the different aspects (peers, parents, television, as well as the media as a whole) that contribute to such decisions, particularly since statistics have highlighted that they are more vulnerable to being infected and are at the risk of experiencing teenage pregnancy. Thesis Structure The thesis will be segmented in chapters; the first chapter will concentrate on the sociological analysis of the topic whereby the study will look at the problem, its root-cause and what has been done by other researchers on teenagers sexual attitudes and behaviour regarding to what they watch on televised media. In this particular chapter the study will look at various communication and psychological development theories which tend to explain teenage sexuality. The subsequent chapter or segmentation of this study will document the research methodology in collecting primary data, sampling of respondents, data collection and analysis. The study uses descriptive survey research design whereby the researcher will describe a scenario to a respondent who will then give in-depth response on the same. The research population is drawn from teenagers of age 15-17 years old whereby stratified sampling will be applied to select the respondents. The final chapter deals with elaboration of the communication strategies available such as injection theory and agenda setting theory followed by the justification of the communication theories through the research findings and details on the implementation of the proposed thesis. It will end with general conclusion based on the findings expressed from data analysis and discussed literature in view of thesis objectives. CHAPTER ONE Introduction This chapter deals with literature concerning previous studies relating directly and indirectly to the influence of television on adolescent girls sexual attitudes and behaviour. Furthermore, this chapter furnishes a detailed description of how different researchers view the underlying assumption of this study together with a consideration of the different methodologies employed to conduct the various studies which have resulted in similar conclusions. This chapter further describes how television has influenced other aspects of adolescent life and behaviour. Although the study solely focuses on the impact of television, the study also describes mass media in order to broaden the perspective regarding media influence among adolescents. In addition, the researcher indicates how television influences other behaviours other than sexual. The reason of including other manifesting behaviours is to illustrate that if television is able to influence teenagers in this manner, it may also influence their sexual attitudes and behaviour. Teenagers and Sexuality Teenagers undergo adolescence which is viewed as a time of adjustment and is often characterised by turmoil resulting from issues regarding identity and sexual identity and orientation. A key period of sexual exploration and development occurs during adolescence. During this time, individuals begin to consider which sexual behaviours are enjoyable, moral, and appropriate for their age group. Many adolescents become sexually active during this period. Sexuality is a developmental milestone among teenagers with which each generation struggles. Sexuality encompasses behavioural components with boundaries of sexual activity moving in an increasingly permissive direction. Perceptions appear to be constant through the ages while only the circumstances change. An emphasis on individual freedom and rights-driven culture in societies may be influential in this apparent permissiveness. A number of factors which include media and the internet, urbanization, electronic communication, peer influences and the breakdown of traditional parental and community structures also play a part. Therefore, we look at these factors in more detail. Factors Influencing Sexual Behaviour There are many factors that contribute to and influence sexual behaviours among adolescents. Family structure, age, gender, parenting styles, and type of parental communication have all been pointed out as factors that influence teenagers behaviour. However, family structure has been of particular interest to most researchers as more adolescents are being exposed to family disruption and are moving away from traditional lifestyles. The positive or negative impact of these changes on adolescents may also influence their sexual behaviour. Teenage sexual attitudes and behaviours are also influenced by: Biological and psychological factors within an individual this refers to age, level of maturity and gender Close relationships in family and peer groups refers to the people with whom a teenager enjoys near, close or intimate relationships. Socio-cultural contexts such as race, religion, school and the media refers to the kind of environment from which a teenager come from, their belief systems, the kind of education, as well as the kind of media (television, print media, internet, radio), to which they have been exposed. Consequently this research aims at determining television as an influencing factor on the sexual behaviour of teenagers in Starehe constituency. One potential but largely unexplored factor that may contribute to sexual behaviours among adolescents is exposure to sexual content in the mass media. The average youth spends one third of each day exposed to media, and the majority of that exposure occurs outside of parental oversight. Although mass media have been shown to have an influence on a broad range of behaviours and attitudes including violence, eating disorders, tobacco and alcohol use, surprisingly few studies have examined the effects of mass media on adolescent sexual attitudes and behaviours. Theoretical Perspectives: Attitudes and Behaviours The potential for mass media to influence behaviour has been supported through a number of different psychosocial theories, hypotheses, and models. Although there is considerable variation in theoretical mechanisms by which media might affect adolescents sexual attitudes and behaviours, most posit that sexually related message content and behaviour act over time as stimuli to change consumer psychological, physiologic, and behavioural function. The study thus analyses two theories namely Social-Learning Theory and Cultivation theory to relate the sexual behaviours among teenagers. Social-Learning Theory Banduras social-learning theory provides ample evidence that even when children and adults have not actually performed a behaviour, they can learn by imitation. Bandura identifies three main processes involved in learning: direct experience, indirect or vicarious experience from observing others (modelling), and the storing and processing of complex information through cognitive operations. This theory suggests that behaviours are learned and that they are influenced by social context: Television is seen as an increasingly influential agent of socialization that produces its effects through childrens propensity to learn by imitation. The premise of Social learning theory is that it focuses on viewers personal connections with the portrayals via identification and perceived relevance to the self. The dimensions here emphasize on television characters as models of behaviour. The hypothesis proposes that specific critical portrayals may exert a stronger force on impression-formation and image-building than might the sheer frequency of television characters and behaviours viewed. This notion emphasizes the power of individual performances to affect viewers, most likely portrayals that speak to the viewer in some way. Banduras theory predicts that teenagers will imitate or model what they see on television when those television personalities are rewarded or are not punished for their behaviour, and are perceived as attractive, powerful, and similar. Indeed, evidence suggests that perceiving TV figures as sexual role models is associated with more permissive sexual attitudes, more extensive sexual experience, and great er dissatisfaction with ones sexual status and sexual experiences. Thus, it is expected here that the contributions of TVs sexual content will be stronger among teenagers who more closely identify or connect with the portrayals of television personalities. In light of the aforesaid, the most common examples of social learning situations are television commercials, movies and music videos. Sexual content displayed in these programmes may suggest that certain sexual behaviour renders teenage boys and girls more attractive and admirable. The theory further indicates that human sexual behaviour is governed mainly by social conditioning, rather than endocrinal stimulation. Sexual modelling presented on television teaches affectionate techniques, reduces sexual inhibition, alters sexual attitudes, and shapes sexual behaviours by conveying norms: for instance, which behaviours are socially acceptable and which are not. Cultivation Theory Cultivation theory posits that heavy exposure to mass media creates and cultivates attitudes more consistent with a media-directed version of reality than with reality itself. Up to this point, the dominant theoretical model supporting this research has been the cultivation theory. The cultivation theory (Gerbner, Gross, Signorielli, 1994), proposes that televisions consistent images and portrayals construct a specific portrait of reality, and as viewers watch more and more television, they gradually come to cultivate or adopt attitudes and expectations about the world that coincide with this portrait. Although this model has typically been employed to explain the impact of TV violence, it has been applied successfully to the cultivation of attitudes about gender roles, politics and marriage. Accordingly, if content analyses indicate that sex on TV is glamorous, prevalent, recreational, and relatively risk free, the cultivation model predicts that frequent teenage television viewers will be more inclined than sporadic viewers to hold and accept this perspective of sexuality. Media portrayals and messages might affect the behaviour of teenagers over time by enabling them to acquire new attitudes and behaviours or by changing the likelihood that they will perform new or previously learned responses. However, while the results reported thus far are provocative and informative, and do support the premises of this model, they offer a limited analysis of televisions role in the sexual socialization process. It is argued here that viewing amounts should be seen as only one avenue through which TV exposure might affect teenagers. Indeed, the processes by which television viewing shapes viewers attitudes and expectations are varied and complex, with several factors contributing at the same time. Therefore, to better examine contributions of television exposure, other dimensions of viewing need to be considered. In particular, a key element missing has been the role of viewer involvement. The study believes that teenagers perceptions of the portrayals and their connections with the material are likely to be critical factors in the socialization process. Drawing on the premises of several theoretical perspectives, I have outlined four aspects of viewer involvement which I believe may play an important role. It is my argument that teenagers who feel more connected with the material and who are more involved in the viewing experience will be most affected by it. To contextualize the Cultivation theory, the study discusses viewing motivation, active viewing and perceived depiction. Viewing Motivation One dimension of cultivation theory involvement to be considered is viewing motivation, or teenagers expected uses of television. Gratifications concepts contend that people use and select media to gratify specific needs, and that specific uses lead to differences in viewing behaviour and outcomes. While some viewing is believed to be more ritualized, in which a television is used to fill time, escape, or provide company, other television use is more instrumental, in which viewing is purposeful and goal-directed, perhaps driven by information-or arousal-seeking. In relation to the study, we focus on instrumental motives, more specifically on viewing TV to learn about the sex. The expectation is that the effects of TVs sexual content will be stronger among teenagers who are intentionally using TV to learn about sexual behaviour. Active Viewing A second dimension of Cultivation theory focuses on the level of active viewing. According to this construct, teenagers exhibit varying levels of activity when using the television, differing in their selectivity, attention to, and involvement with the content viewed. However, while the expectation is that the effect of TV content will therefore depend on ones level of active involvement, the direction of this effect is unclear. The suggestions are that active teenage viewers are more affected by televisions messages; others indicate that passive teenager viewers are most vulnerable. In reconciling this debate, a current perspective suggests that different ways of being active contribute to different outcomes. It is argued that facilitative activity, which includes selectivity, attention, and involvement, is more likely to enhance television effects, whereas inhibitory activity, which includes avoidance, distraction, and scepticism, should deter them. Focusing here on facilitative ac tivity only, the expectations are that the socializing effects of TVs sexual content will be stronger among teenage viewers who tend to engage in more facilitative activity. Perceived Depiction A third dimension of involvement considers the perceived realism of the portrayals. Although most television programs are fictional, there are many aspects of the portrayals (such as the clothing, physical settings, dialogue, and situations) that closely resemble those in real life. Consequently, most notions predict that televisions impact will increase the more realistic its content is perceived to be. Evidence supports this premise, with cultivation effects appearing to work stronger for those who view the portrayals as realistic. Thus, it is expected that the socializing effect of televisions sexual content will be stronger among teenage viewers who perceive its portrayals as more realistic. Influence of Television on Teens Television has proven to exert a large influence on peoples attitudes and behaviour. It has been found to reflect and possibly shape the attitudes, values, and behaviours of young people. According to them, this medium has become so influential that it serves as a teacher, often providing a common source of information to young people. The role of media in teenagers lives has raised concerns in many respects, such as violence, sexuality and body dissatisfaction. Although numerous studies have demonstrated the effects of media on various behaviours, including violence and aggression, social stereotyping, and pro-social behaviours, the systematic process of examining sexual content on television and its impact on adolescent sexual behaviours is in its infancy. Studies have demonstrated clearly that sexual content is pervasive in TV programming, movies, music videos, and magazines; however, much less is known about sexual content on the radio (including remarks by presenters) and the sexual content of video and computer games. It is surprising that only a few studies have assessed the sexual content of the television, and none have specifically examined this content in relation to teenager exposure. This is particularly troublesome given that what little evidence there is indicates that the television programmes may contain the most sexually explicit content. Studies on the effects of television on teenagers sexual behaviour have found that prime-time programmes and music videos, focusing on sex outside marriage, promote more justifiable attitudes about premarital sex. Two cross-sectional surveys have linked frequent exposure to sexual television content and transition to sexual intercourse. However, because time order was not clear in these studies, Ward and Friedman further state that it is credible to conclude that teenagers who were having sexual intercourse were also those most interested in sexual content in the media, rather than that exposure to sexual media was accelerating the initiation of their sexual activity. The single longitudinal study on this topic found that adolescents (12-17 years old) who watched television shows with more sexual content were more likely than those who viewed fewer shows with sexual content to have engaged in more advanced sexual behaviour, as well as sexual intercourse, up to one year later. Larson is of the opinion that the exposure to portrayals of sex may affect adolescents in developing beliefs about cultural norms as well. He states that television may create the illusion that sex is more central to daily life than it truly is and may promote sexual initiation as a result, a process known as media cultivation. Exposure to the social models provided by television may also alter beliefs about the likely outcome of engaging in sexual activity. Social learning theory predicts that teens who see characters having casual sex without experiencing negative consequences will be more likely to adopt the behaviours portrayed. Although televised sexual portrayals can theoretically inhibit sexual activity when they include depictions of sexual risks (such as the possibility of contracting an STI or becoming pregnant), abstinence, or the need for sexual safety, this type of depiction occurs in only negligibly of shows with sexual content. As a result, sexual content on television is far more likely to influence sexual behaviour among teenagers than discourage it. Teenage Sexual Behaviour in Kenya It has been documented that modernisation increases opportunities for sexual encounters and provides new models for sexual behaviour. The results suggest that modernisation favour transgression of the more restrictive traditions that existed decades. The scenario in Kenya regarding to teenage sexuality, little has been done to study the trends on the issue. Some of the close related studies done have mainly focused on sex education and reproductive health among adolescents. Problems related to sexuality and related behaviours seem to play a central role in the lives of many teenagers. In many parts of Kenya sexual debut begins early and in the absence of information and services. They state 7 out of 10 young people in Kenya have had sex before the age of 19. This high level of sexual activity is associated with risks such as HIV/AIDS, pregnancy, unsafe abortion, economic hardship and school dropout. Currently 5 in 10 girls in Kenya have begun childbearing before age 20 years. In most communities in Kenya, adolescents are faced with many of the same problems and violations of rights that may lead to sexual abuse. In their report, they have identified some reasons to explain this situation; the break down in traditional family systems in both urban and rural areas, influence of the mass media and modernisation as well as the lack of access to information and services are just some of the factors. In some cases they have pointed out that there is poor packaging of information for teens consumption hence having a negative impact on their sexual behaviours. In compounding this, it illustrates that not only do teenagers lack the right information and skills they need to make sound, healthy choices, but they are at particularly high risk of serious, long-term consequences of poor decision-making about sexual activity regarding to STIs, sexual abuse and early parenting. Narrowing it down to area of study, Kenya boosts over five national television stations and cable television. These stations broadcast various programmes featuring music videos, films, educative programmes, soap operas, all these shows run under various themes which may or may not have sexual connotations. Due to limited dedication to sex education among teens, the outcome is that these teens will rely on their own judgement or peer advice to make decisions regarding to sex. Thesis Critique Based on this review, the study identified many gaps in our knowledge of the sexual content of various television especially Kenya, the amount of exposure to it by adolescents, and the impact of this exposure. Moreover, there is a noticeable scarcity of well-conducted, scientifically rigorous studies that examine the impact of sexual content in the television media on sexual behaviours among adolescents, and there are no studies that have longitudinally examined the cumulative effects of sexual content in different types of media. It is critical that longitudinal research be conducted, and within the multilevel context of child development: that is to say, different groups of adolescents (defined by age, geographic location, tribe, domestic situation, and other variables) have different media diets, and identical diets may have differing effects depending on a number of factors. Based on this review, future studies should survey parents to assess the effectiveness of parental involvement, communication, supervision, and monitoring of media sexual content in the media in influencing the sexual attitudes and behaviours of teenagers. Also there is a need to evaluate adolescent and parent media-literacy education to determine best-practice interventions and their impact on youth viewing choices, interpretation of content, and sexual attitudes and behaviours: Intervention studies are needed to examine whether current media-literacy education has an impact on adolescent sexual attitudes, decision-making, and behaviours and how such programs may be improved to best protect teens. Throughout the study, there no are tangible researches in relation to teen sexual behaviours done which has taken into account early initiation of sexual intercourse, number of sexual partners, other sexual behaviours such as oral sex, dating violence among teenagers. Conclusively, this study categorically urges that there is need to address potential mediating variables such as puberty, peer factors, society and family factors (e.g., parental supervision and monitoring of media use); only in such ways can we determine the effects of television on adolescent sexual attitudes and behaviours. Conclusion This chapter has focused on discussing the theoretical framework that underlines this study. A review of social learning theory and cultivation theory with the main emphasis placed on cultivation theory. The importance of observing modelling behaviour, attitudes and viewing motivations of teenagers is addressed, as is the fundamental assumption of social learning theory and cultivation theory. The modelling process, factors influencing observa

art upsets science reassures :: essays papers

art upsets science reassures ‘Art upsets, science reassures’ (Braque) Analyse and evaluate this claim. The difference between; reality and fantasy, an accurate representation of what is, and a brilliant orchestration of the mind, can often become blurred with the paintbrush of an artist. Yet, as Braque would surely agree, there are certain areas knowledge that only serve to reify our reality, saving us from delving into the fantastic chasm of questions arising from art. This specific area is of course science. One can often become lost in art, in a never ending series of inquiries as to how such a sculpture or painting could be physically possible. Although, science will reassure us as to what is possible and what will remain limited to a picture, or expression of thought or questioning. To evaluate Braque’s claim one must look to art, and the aspects thereof, that defy and upset nature and natural science. Next, the process by which science can reassure ‘what is’, as opposed to a representation of the artistic. And last, what the reassurance of science, as w ell as, the nature of art entail in their representational and informative nature. Art itself has proven throughout time to confuse many, all of the thoughts by the creators seem to be in the slightest way manipulative of that which every person would think scientifically so. Dance and the Theater, a place where art has flourished, is an example of how deceit and manipulation have manifested themselves in an art form that is revered, and held to be a distinguishing skill; acting. Seeing the ghost of Oedipus come back to haunt his children, is something that is far beyond what anyone has experienced in reality, and instills in individuals a mystical image of what could be. Or, the people indigenous to North America performing dances in attempt to cause rain, and perhaps an occasional rainfall to follow, only serves to upset the theories of natural science. These are both examples of what art has done to upset the view that one has on the way things work. Not everyone sees their dead father return in a pale, luminescent mist to speak to them, yet, Shakespearean a ctors would make us think otherwise. It may be thought that this form of art would only serve as a method of human expression, and would actually be pure and true in revealing something about human nature, but this is not necessarily the case.

Revolutionary Petunia Essay

In Alice Walker’s â€Å"Revolutionary Petunia† the author has portrayed Sammy Lou as a poor, black lady who revenged her husband’s murder. The writer describes Sammy Lou’s actions as a fight for freedom and change from the horrible manner in which she and others are treated. She is portrayed as a â€Å"militant† (line 9) that is strong and proud. Sammy Lou is a â€Å"cultivator† and has taken justice into her own hands. The use of the â€Å"cultivator hoe† represents her fight for justice and freedom from oppression. The murder that she committed has started a change for a better life. The author’s use of the petunias are symbols of Sammy Lou’s life, pride and her stand for change. First, the petunia is a good representation of Sammy Lou’s life. She has endured a harsh typical life for a southern black woman. She has cultivated the land to provide food and raise her children in circumstances not exactly ordinary. The nature of the flower is to live and thrive against all elements of nature. The poet compares the physical nature of the flower to Sammy Lou. In other words, she wants those around her not to â€Å"forgit to water [her] purple petunias† (line 26). The beauty of the flower will be strong and continue to thrive and will not give up. She wants her children and others that surround her to continue her fight even after she is gone. She reflects upon what is important to her as she is taken to the place she will die. The petunia will live on and so will her fight against those that try to hold her back. She is proud of the achievements she has accomplished. Secondly, Sammy Lou is a proud woman that holds the love of God and her children close to her heart. The purple petunia is strong and beautiful the same as her love for God and her family. She urges her children to â€Å"respect the word of God† (line 22). Her loss of trust for others has not robbed the pride she has in her Christian faith. Although Sammy Lou is a poor lady that has â€Å"funeral home calendars† (line 16) for wallpaper, nonetheless she is proud of her children and compares them to â€Å"George, Sammy Lou sees strengths in her children and has taught them in a way that they will carry on her fight for change when she is gone. Lastly, making changes for a better more acceptable world for her children is an important part of Sammy Lou’s goals. Equally important, she has sent the murderer of her husband to his reward (lines 2-3). The petunias if not watered will wilt and die and so will her achievements for change if they are not followed up. She has cultivated a path for her children to follow. She has tried to show them they do not have to be oppressed, but can stand up for themselves. Making the world a better place is an important achievement to Sammy Lou. The murder of a man that is portrayed as a â€Å"creature† (line 3) is an example of her stand for change in the lives of those she loves. In â€Å"Revolutionary Petunia†, the author shows that one person can make a difference. An oppressed southern lady takes matters into her own hands when she takes the life of someone, who’s cruelty only brings pain into other’s lives. Her strength brought change and has enabled her to make a difference for the world that she loves and respects. Writer’s Log At first I wrote ideas of the meaning of the poem that I feel were important. This helped me find a path that I wanted to take when I started writing my paper. I wrote down all the words that I needed to look up in the dictionary for better understanding. I found it easier to stay on the topic after I made a outline of the important parts of the poem I wanted to write about. The more I read the poem, it became easier to understand. I find that if I work on my paper in the morning I have an easier time coming up with ideas. I work lots of hours and sometimes when I am writing I get distracted by the phone or by someone needing my attention, so if I write in the early morning I usually will not get distracted. Writing about poetry is a very hard challenge for me, but I feel once I have written a few papers, hopefully I will become more comfortable with the writings.

14th Amendment

More often than not, most Americans look upon the constitution as the guiding light of our country. Recent events occurring in our national election no doubt prove that. There are many important amendments to our Constitution regarding our rights as citizens and the delegation of powers to branches and states. However, I believe that the 14th amendment is the most important to our constitution. When the 14th Amendment was ratified in 1868, it put a whole new spin on our Constitution, far surpassing the importance of any amendment before it or sense. There are several crucial unconditional rights that are granted to everyone in the preamble of the Constitution. They are the rights to life, liberty, and property. We are also guaranteed a fair and due process of the law as stated by the 5th amendment. This brings our nation more closer to total equality than ever. Even though there will always be discrimination, this amendment will allow us to be protected under the law, so that wherever we are in our country, we will be protected and have the same rules applied to us that will effect our constitutional rights. These unconditional rights, reaffirmed by the 14th amendment, are the core structure behind our Constitution. The 14th Amendment also helps promote strong centralized government. By limiting the states power, this amendment gives more power to the federal branch of government. This in turn strengthens the power of congress as well. Strengthening America with a better range in which it can affect its citizens is priceless to our country. By treating all the states equally, this amendment helps bring the states of this nation together. One of the great qualities about this amendment is that it grants many freedoms to the states and as the country as a whole. Without the 14th Amendment, none of us would be guaranteed the rights stated in the other Amendments. Section 1 of the 14th amendment states that No state shall make or enforce any law, which shall abridge the privileges or immunities of citizens of the United States. This ensures that any and all citizens are free from unconstitutional state or local actions. It is hard to appreciate how life would be if the states could take away freedoms and fundamental rights as they wished. All of our rights stated in the Constitution would then become frivolous, because the states would then simply dictate or alter our so-called rights. The 14th Amendment recognizes and discusses the most important right amongst our people in this country: who has the right to be a citizen. Section 1 of the 14th Amendment grants all people born or naturalized in the United States citizenship. Although the Constitution states that all men are created equal, before this amendments passage, only white landowners were considered citizens. Many minorities and people without a land title were not protected under the Constitution. The United States places the values of equality and equal protection high on the social ladder. The ratification of the 14th Amendment guaranteed equal protection under the law of all citizens. Although some argue that the 1st Amendment is more pivotal in providing privileges, without the 14th Amendment, many of the residents of the United States would not be granted the benefits of the 1st Amendment. Based on the evidence presented, the 14th Amendment is, without a doubt, the most important amendment to our Constitution. Without this Amendment, all of the other amendments would most likely be corrupted by the states we live in. The 14th Amendment is a symbol of freedom that America has given us as citizens. It was given to us not only help protect ourselves, but also to help build and bring together all of our Constitutional rights, and without this amendment, those freedoms as we know today might not have existed. That is why I believe that the 14th amendment is the most important and vital amendment to our great Constitution.

Channel Distribution Essay Example

Channel Distribution Essay Example Channel Distribution Essay Channel Distribution Essay 272 LESSON-18 CHANNELS OF DISTRIBUTION Dr Subhanjali Chopra STRUCTURE 18. 0 Introduction 18. 1 Objectives 18. 2 Meaning of Channels of Distribution 18. 3 Kinds of Distribution Channels 18. 4 Choice of Channel of Distribution 18. 5 Summary 18. 6 Glossary 18. 7 Self Assessment Questions 18. 8 Further Readings 18. 0 INTRODUCTION Distribution of products constitutes an important element of marketing mix of a firm. After development of the product, the entrepreneur has to decide channels or routes through which the product will flow from the factory to the potential customers. He has a number of alternatives available to him. The entrepreneur may choose to distribute the product directly to customers without using any intermediaries. Alternatively, he may use one or more middlemen including wholesalers, selling agents, and retailers. Big firms have their zonal or regional authorized agents or dealers spread over the entire country. The dealers, in turn, work with distributors and retailers. On the other hand, small firms cannot afford to have zonal offices, but are devising their own ways of doing business. They also receive regular orders for goods. Entry may be difficult for the small firms. It has been observed that many authorized dealers of known brands also stock other unknown or new brands of goods. They also insist on the customer buying the lesserknown brand because of higher margin of profit. The small entrepreneur, with fewer overheads and low labour costs along with better planning and management, may be able to earn good profits. 18. 1 OBJECTIVES After reading this chapter, you should be able to: Explain the meaning of channels of distribution. Describe various kinds of distribution channels. Enumerate the factors affecting choice of a distribution channel. Describe various types of middlemen. 273 18. 2 MEANING OF CHANNELS OF DISTRIBUTION A channel of distribution or trade channel is the path or route along which goods move from producers to ultimate consumers. It is a distribution network through which a producer puts his products in the hands of actual users. A trade or marketing channel consists of the producer , consumers or users and the various middlemen who intervene between the two. The channel serves as a connecting link between the producer and consumers. By bridging the gap between the point of production and the point of consumption, a channel creates time, place and possession utilities. A channel of distribution represents three types of flows: a. Goods flow from producer to consumers; b. Cash flow from consumers to producer as payment for goods; and c. Marketing information flows in both directions, from producers to consumers in the form of information on new products, new uses of existing products, etc. The flow of information from consumers to producers is the feedback of the wants, suggestions, complaints, etc. 18. KINDS OF DISTRIBUTION CHANNELS Every small-scale entrepreneur requires a channel that can distribute his product to the right customers at the right time and at the right cost. It consists of all the middlemen which participate in the distribution of goods and which serve as a link between the manufacturer and the consumer. Producer Consumer Producer Retailer Consumer Producer Wholesaler Retailer Consumer Channels of Distribution A brief explanation of different channels of distribution is given below: 1. Manufacturer  Customer: This is also known as direct selling because no middlemen are involved. A producer may sell directly through his own retail stores, for example, Bata. This is the simplest and the shortest channel. It is fast and economical. Small producers and producers of perishable commodities also sell directly to the local consumers. Big firms adopt direct selling in order to cut distribution cost and because 274 they have sufficient facilities to sell directly to the consumers. The producer or the entrepreneur himself performs all the marketing activities. 2. Manufacturer  Retailer  Customer: This is one stage distribution channel having one middleman, i. . , retailer. In this channel, the producer sells to big retailers like departmental stores and chain stores who in turn sell to customer. This channel is very popular in the distribution of consumer durables such as refrigerators, T V sets, washing machines, typewriters, etc. This channel of distribution is very popular these days because of emergence of departmental stores, super markets and other big retail s tores. The retailers purchase in large quantities from the producer and perform certain marketing activities in order to sell the product to the ultimate consumers. . Manufacturer  Wholesaler  Retailer  Customer: This is the traditional channel of distribution. There are two middlemen in this channel of distribution, namely, wholesaler and retailer. This channel is most suitable for the products with widely scattered market. It is used in the distribution of consumer products like groceries, drugs, cosmetics, etc. It is quite suitable for small scale producers whose product line is narrow and who require the expert services and promotional support of wholesalers. 18. 4 CHOICE OF CHANNEL OF DISTRIBUTION While selecting a distribution channel, the entrepreneur should compare the costs, sales volume and profits expected from alternative channels of distribution. In order to select the right channel for distributing his product, a small-scale manufacturer should keep in mind the following considerations1: 1. Market Considerations: The nature of the market is a key factor influencing the choice of channels of distribution. The following features of the market should be considered to determine the channels: a. Consumer or industrial market: If the product is meant for industrial users, the channel of distribution will be a short one. This is because industrial users buy in a large quantity and the producer can easily establish a direct contact with them. But in case for goods meant for consumers, retailers may have to be included in the channels of distribution. b. Number and location of buyers: When the number of potential customers is small or the market is geographically located in a limited area, direct selling is easy and economical. In case of large number of customers, use of wholesalers and retailers becomes necessary. c. Size of order: Direct selling is convenient and economical where customers place order in big lots as in case of industrial goods. But where the product is sold in small quantities, middlemen are used to distribute such products. A manufacturer may use different channels for different types of buyers. He may sell directly to big retail stores and may use wholesalers to sell to small retailers. d. Customers buying habits: The customer buying habits like the time he is willing to spend, the desire for credit, the preference of personal attention and one stop shopping significantly affect the choice of distribution channels. 1 Singh and Chhabra, C. B. Gupta 275 2. Product Considerations: The type and nature of the product influence the number and type of middlemen to be chosen for distributing the product. The important factors with respect to the product are as follows: a. Unit value: Products of low unit value and common use are generally sold through middlemen, as they cannot bear the cost of direct selling. On the other hand, expensive consumer goods and industrial products are sold directly by the producers. b. Perishability: Perishable products like vegetables, fruits and bakery items have relatively short channels, as they cannot withstand repeated handling. Goods, which are subject to frequent changes in fashion and style, are generally distributed through short channels, as the producer has to maintain close and continuous touch with the market. c. Bulk and weight: Heavy and bulky products are distributed directly to minimize handling costs. Coal, bricks, stones, etc. , are some examples. d. Standardisation: Custom-made and non-standardised products usually pass through short channels due to the need for direct contact between the producer and the consumers. Standardized and mass-made goods can be distributed through middlemen. . Technical nature: Industrial products requiring demonstration, installation and aftersale service are often sold directly. The consumer products of technical nature are generally sold through retailers. f. Product line: An entrepreneur producing a wide range of products may find it economical to set up its own retail outlets. On the other hand, firms with one or two products find it profitable to distribute th rough wholesalers and retailers. g. Age of the product: A new product needs greater promotional effort and few middlemen may like to handle it. As the product gains acceptance in the market, more middlemen may be employed for its distribution. 3. Middlemen Considerations: The cost and efficiency of distribution depend largely upon the nature and type of middlemen as given in the following factors: a. Availability: When middlemen as desired are not available, an entrepreneur may have to establish his own distribution network. Non-availability of middlemen may arise when they are handling competitive products, as they do not like to handle more brands. b. Attitudes: Middlemen who do not like a firm’s marketing policies may refuse to handle its products. For instance, some wholesalers and retailers demand sole selling rights or a guarantee against fall in prices. c. Services: Use of those middlemen is profitable who provide financing, storage, promotion and aftersale services. d. Sale Potential: An entrepreneur generally prefers a dealer who offers the greatest potential volume of sales. e. Costs: Choice of a channel should be made after comparing the costs of distribution through alternative channels. After deciding the number of middlemen, an entrepreneur has to select the particular dealers through whom he will distribute his products. While selecting a particular wholesaler or retailer, the following factors should be taken into consideration: a. Location of dealer’s business premises; b. Financial position and credit standing of the dealer; c. Knowledge and experience of the dealer; d. Storage and showroom facilities of the dealer; 276 e. Ability of the dealer to secure adequate business and to cover the market; f. Capacity of the dealer to provide aftersale service; g. General reputation of the dealer and his sales force; h. Willingness of the dealer to handle the entrepreneur’s products; i. Degree of co-operation and promotion service he is willing to provide; j. Nature of other products, if any handled by the dealer. Activity Please suggest a suitable channel of distribution for Mr. Amit Sood†s firm. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ â⠂¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 18. 5 SUMMARY In a vast and densely populated country like India one needs an effective distribution system that provides market coverage and is economical. The choice of a channel depends upon the nature of the product e. g. for low priced consumer products like soap a vast network is needed but for industrial goods a direct channel or a very short channel might be appropriate. The nature of the product- whether it is bulky or perishable for instance as well as the cost and efficiency of the distributors are some other factors that have to be kept in mind while selecting a channel. 18. 6 GLOSSARY 1. Wholesaling: All activities involved in selling goods or services to those buying for resale or business use. 2. Retailing: All activities involved in selling goods or services directly to final consumer. 3. Zero Stage Channel: When goods are supplied directly by producer to consumer without any intermediaries. 4. Specialty Store: A retail store that carries a narrow production line with a deep assortment within that line. 277 18. 7 SELF ASSESSMENT QUESTIONS 1. What do you mean by channels of distribution? 2. Discuss the different channels available to an entrepreneur for the distribution of products to the consumers. . What factors will you take into account while selecting a suitable channel of distribution? 18. 8 FURTHER READINGS 1. Gupta, C. B. and Khanka, S. S. , Entrepreneurship and Small Business Management, Sultan Chand and Sons, 2003. 2. Taneja, Satish and Gupta S. L. , Entrepreneur Development: New Venture Creation, Galgotia Publishing Company, 2001. 3. Gupta, C. B. , Busin ess Organization and Management, Sultan Chand and Sons, Latest Edition. 4. Singh, B. P. and Chhabra, T. N. , Modern Business Organisation, Kitab Mahal, Latest Edition.

black cat essays

black cat essays In His critical essay regarding The Black Cat by Edgar Allen Poe, James W. Gargano makes the following points. The reader is enticed to believe the narrators idea that the events that occur within the story are inexplicable partly because of his repeated declaration that he cannot understand them himself. He puts forth the hypothesis that he is being driven by an impulse of the human heart to act irrationally, which leads to an explanation of the events being attributed to the souls desire to harm itself. Allowing the narrator this view of an uncontrollable desire is to agree with him in explaining away any set of morals man should live by as raw and unfounded and to do away with personal responsibility to live by a certain code of behaviour. The admission of the narrator that some intellect more calm, more logical and far less excitable that my own... will perceive, in the circumstances I detail with awe, nothing more than an ordinary succession of very natural causes and effects shows that his behaviour may be able to be simplified to ordinary psychological and moral laws. This is also sh own through his description of the fire, during which he implores the reader to search for moral and logical relations between the hanging of the cat and the fire by refusing, insincerely, to be able to establish a connection between the two. IN addition to his comments, the development of events in the story imply progress rather than random events and imply a degeneration of his mental state rather than unrelated events. Not simply a formal essay on perverseness, The Black Cat is a study of the narrators discovery of evil and his refusal to accept the moral implications of his immersion in this evil. Identification of these themes relies upon an ability to recognize the symbolic nature of this story since, if taken literally and not read with imagination, the details are so stupefying that the narrato...

Get Extremely Organized With Agile Marketing PODCAST] - CoSchedule

Get Extremely Organized With Agile Marketing PODCAST] When it comes to marketing, all of us want to work smarter and faster. In order to do that, marketers need to have not only the know-how, but also excellent project management and organization skills. Today we’re talking to the guy who literally wrote the book on agile marketing, Jeff Julian. Jeff is the co-founder of Enterprise Marketer, the author of Agile Marketing: Building Endurance for Your Content Marketing Team, and an event speaker. Today he’ll tell us all about how to boost your efficiency and become more agile as a marketer. Some of the topics we’ll talk about today include: What Enterprise Marketer is and what Jeff does there. The definition of Agile Marketing and how Jeff has used it in his career. He also explains how the team works and defines some of the jargon that goes along with Agile Marketing. The importance of scheduling and consistency. Ways to estimate how long a project will take. Tips on breaking down a project and assigning it to team members. Why being specialized in more than one thing is vital to the success of the Agile Marketing team. Jeff’s thoughts on taking baby steps when it comes to marketing. Where can you start so you’re headed toward achieving your goals? Tips on hitting a deadline, delegating work, incentivizing your team members, and ending a project. Powered by PodcastMotor Actionable Content Marketing powered by By 00:00/00:00 1x 100 > Download file Subscribe on iTunes Leave Review Share Links: Jeff Julian Jeff on Twitter Agile Marketing Lucy on the chocolate line Kanban Scrum If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes: Nathan: â€Å"Content shouldn’t ever be the result content produces results.† Jeff: â€Å"We’re not trying to make generalists of everyone; we’re trying to specialize in more things.† Jeff: â€Å"Take baby steps and continue to develop rhythms and learn how the pros are doing it.†

Safety and Security in Health Care Assignment Example | Topics and Well Written Essays - 1000 words

Safety and Security in Health Care - Assignment Example The employee health department plays the role of protecting the employees from succumbing to diseases that may be transmitted by medical practitioners. Protection is done through immunizations. The department ensures that all the health of employees is safeguarded through reduction of malingering by workers as well as numerous reimbursement claims. Â  Facility safety committees are primarily set up to shield employees from injuries that may result from accidents. The committee has the role of ensuring that the right steps towards disaster management are properly followed for purposes of saving a life. Kavaler and Spiegel (2003) argue that safety committees have the responsibility of conducting mass education on disaster. Â  I operate with The Federal Physician Data Center that highlights on the vices that take place in health facilities. I own the state license that allows me right of entry for other licenses in my state. From my regulatory agency, I am able to understand the actions to be taken against nurses upon misconduct. Â  According to Kavaler and Spiegel (2003), national tracking agencies agree on the extent to which a healthcare practitioner can intermingle with the patients. These agencies also define the actions to be undertaken just in case the rules and regulations of the agency are not adhered to. National tracking agencies ensure that all structures required to execute the standards of the agency are held fast. Â  Physician peer review has the ability to withdraw any form of punishment that may be imposed on a physician in relation to his or her conduct. Peer review has the mandate of denying any form of invalidation of a physician’s license to operate. They also protect the physicians from possible lawsuits as a result of their conduct. Â  

DB2_SBS318 Essay Example | Topics and Well Written Essays - 500 words

DB2_SBS318 - Essay Example People live in the atmosphere of immigration, without beginning and end, but only few know the true origins of Mexican migration to the United States. As such, the purpose of Gonzalez’s book is to provide facts, describe the history of immigration from Mexico to the U.S. and to emphasize the differences between Latin American and European immigration. It is really important as the immigrants need to know the history of their move to the United States in order to understand their position and choose the right direction. In his book, Gonzalez (2001) discusses the three important themes. First, the roots of the Latino immigration and its evolution are described. A reader can learn the important facts, which were not known before. Second, Gonzalez applies to the anecdotal evidence from one particular family, to reconsider immigration experiences from the viewpoint of one Hispanic family. Finally, Gonzalez describes modern Hispanic immigration in relation to the growth of political mobilization among the Hispanic immigrants. The themes of cultural assimilation and the marginalization of minorities have to complete the picture of Mexican immigration to the U.S. This is essential for Mexican immigrants to obtain the right understanding of their past and the author wants to help with it. Unfortunately, not always can the author stay neutral. Gonzalez (2001) is a prominent Latino journalist, and he cannot always conceal his rage at American racism and domination. This can be easily traced throughout his writing. The struggle against racism is an important issue but the author seems to overemphasize the differences between European and Mexican immigration, while it is known that many immigrants from other countries were treated even worse. Nevertheless, what he writes at the end of the introductory chapter of his book lays the foundation and defines the direction of his argument: â€Å"The American people still cling to

Evaluate critically the historical development of the interventions of Essay

Evaluate critically the historical development of the interventions of the UK government in sports policy; do political ideologies impact modern sport - Essay Example sports which entailed the creation of rules and regulations in the play of the sports and that this element of sports started only during the 19th century (Guttmen, 2008). Another factor that contributed to this shift is the direct governmental intervention in sports during the early part of the twentieth century, which has been made more manifest after World War 1 and at the onset of globalisation (Houlihan, 2002). One of the earliest governmental interventions in sports is the passage of policies prohibiting blood sports. Great Britain and United States are the first two countries who have implemented this policy (Houlihan, 2008). In fact until now, boxing is still banned in Sweden (Houlihan, 2008) What is significant and distinct about the direct involvement of the government in sports is the idea that the state has started to intervene on what sports is to be promoted and what is to be outlawed. In fact, after World War I, the state has found more reasons to become directly invol ved in sports because sports have been valued as a good way for the military to be physically fit (Houlihan, 2002). Although this is no longer a popular reason for state involvement in sports, it cannot be denied that the military reason for physical fitness and training has become an important policy in sports development from 1920s until 1980s (Houlihan, 2002). In the more recent years, the state involvement in sports has been motivated by the concept of social integration and cohesion (Houlihan, 2002). Social integration has been claimed to be a loose term that covers diverse policies which ranges from â€Å"combating juvenile delinquency, establishing a sense of community during rapid periods of urbanization the integration of diverse ethnic groups† (Houlihan, 2002: 215). While others have maintained that the social integration of sports is not just a means to attain social stability in the face of rapid developments and changes but that it is â€Å" defined as integrati on in the work

Definition Essay: Racism Essay Example | Topics and Well Written Essays - 500 words

Definition of Racism - Essay Example Racism was institutionalized and given support from all quarters of the government as well as parts of the society. The Blacks were denied their Civil Rights and opportunity to participate in any political, social and economic matters. Racism also accounts for heavy prejudice based on race that entails discrimination and segregation against the race that is inferior. Racism was a very powerful force to reckon with in American society and hence the Blacks were neither favored nor given any prominence for any of their talent, which includes their artistic or intellectual abilities. They were not given admission to good educational institutions nor were they allowed to enter theaters or Hotels. Racism could also be described as the hatred or intolerance of one race towards another. Before and during the wars the Whites felt it below their dignity to induct the Blacks into the army. It is only when all the vacancies had been filled by the Whites and they badly needed hands to help in the war, did they begin recruiting Blacks who bravely served the country all through the war- some of them were so heroic that they served until their last breath. Racism wears different masks – but basically, the psychological pre-condition for racism is nothing but anxiety or contempt towards another race in order to secure or reassure themselves of their own identity. On a Philosophical level, we could say that racism does not provide room either for the unknown or the strange. All the facets of racism are dependent on the socio-economic, cultural and religious condition of any given society which reflects the over-emphasis of the skin color of a particular race. Racism is of many kinds. For example, in European History we have what is called state – organized racism where thousands of Jews were persecuted in History’s worst holocaust.  Ã‚  

Leadership Research Paper Example | Topics and Well Written Essays - 1000 words - 2

Leadership - Research Paper Example Therefore, in order for the businesses to remain competitive, they need effective leadership (Giuliani, & Kurson, 2002). This paper will therefore, analyze reasons why leadership is a fundamental part of the organization behavior. Effective leadership is very instrumental because the organizations take the personality of their leaders. Currently, the market has become very dynamic. As a result, in order for the organization to remain competitive, it must have a positive behavior. The subordinates should be market oriented. In addition, they should work together as a unit towards a common objective. This cannot be achieved if there is no effective leadership (Giuliani, & Kurson, 2002). For instance, if there are wrangles between the top-level managers the problems are likely to trickle down to the rest of the subordinates. Therefore, strong leadership is significant in fostering positive behavior between the employees. Once this is achieved, the organization is able to deal with varying challenges, an aspect that plays a significant role in ensuring that the organization remains united towards a common objective. Effective leadership is instrumental in enhancing communication which in-turn leads to positive organization behavior. Teamwork has become an important concept towards the success of any organization. However, teamwork cannot be achieved if there is no effective communication. Effective leadership ensures that issues that are raised by the employees are dealt with before they get out of hand. This is through ensuring that they implement an open office policy which enables the employees to report any grievances to the top-level managers without the use of intermediaries. This plays an important role in motivating the employees, thereby creating a serene working environment. The behavior of the organization depends on the personnel on the helm. If the leaders are involved in the daily operations of the

Entrepreneurship Research Paper Example | Topics and Well Written Essays - 3250 words

Entrepreneurship - Research Paper Example Theoretical applications and the ideals of creating a different approach to being an entrepreneur are consistently being added into the definition, specifically because there is the need to grow and excel with this specific approach to work and business. When looking at the concepts of various theorists, it can be seen that there are changing definitions and specific perspectives that are taken, all which are based on the ideal of building a deeper meaning of what it means to be an entrepreneur as well as how this relates to the various aspects of working smarter with a field which continues to grow and which is based on dynamic components of the individuals who are continuing to work as leaders in the business society. This paper will examine and critique three separate articles, all which expand on the theories of entrepreneurship and the definitions which are continuing to add in dynamic levels of change. Dynamic Capabilities of Entrepreneurship The question of what defines an ent repreneur is one of the leading concepts that are looked at in theory. This not only relates to what an entrepreneur is, but also to the characteristics and attributes which they carry. In the first journal article, there is an understanding of entrepreneurs which are leaders within an organization and the characteristics which need to be approached in terms of the external and internal environment. The article focuses on looking at the roles and purposes of entrepreneurs as well as the capabilities of the organization to succeed, specifically by the approach which is taken for the environment. The main thesis of this specific article is based on having entrepreneurs which are leaders who can provide sustainability to the internal environment while working with change and dynamic characteristics for the altering changes and trends that are in the external environment1. The concept of sustainable and dynamic qualities of an entrepreneurial leader is one which the research paper state s is defined by the concept of understanding and leadership through an entrepreneur. The characteristics which are found to offer both qualities include understanding how sustainability and dynamics relate to each other. This is followed by organizational knowledge and skills, specifically which can apply to the practices that are a part of the leadership and which offer daily opportunities for entrepreneurs to look at the association with the organization. The ability to remain in a learning mode, build relationships and to create a link between learning and implementing new ideologies is also a proponent of this, all which provide different opportunities for entrepreneurs. As the dynamic and sustainable characteristics link together with these qualities, there is the ability to create a link to the growth and success of an organization2. When looking at this article, it can be seen that there are several strengths in relationship to identifying the qualities and capabilities that are associated with being an entrepreneur. The concept of providing characteristics that are both dynamic and stable is one which is considered important not only for entrepreneurs, but also for other types of leaders who are able to offer management and change within an organiz

Leadership Research Paper Example | Topics and Well Written Essays - 1000 words - 2

Leadership - Research Paper Example Therefore, in order for the businesses to remain competitive, they need effective leadership (Giuliani, & Kurson, 2002). This paper will therefore, analyze reasons why leadership is a fundamental part of the organization behavior. Effective leadership is very instrumental because the organizations take the personality of their leaders. Currently, the market has become very dynamic. As a result, in order for the organization to remain competitive, it must have a positive behavior. The subordinates should be market oriented. In addition, they should work together as a unit towards a common objective. This cannot be achieved if there is no effective leadership (Giuliani, & Kurson, 2002). For instance, if there are wrangles between the top-level managers the problems are likely to trickle down to the rest of the subordinates. Therefore, strong leadership is significant in fostering positive behavior between the employees. Once this is achieved, the organization is able to deal with varying challenges, an aspect that plays a significant role in ensuring that the organization remains united towards a common objective. Effective leadership is instrumental in enhancing communication which in-turn leads to positive organization behavior. Teamwork has become an important concept towards the success of any organization. However, teamwork cannot be achieved if there is no effective communication. Effective leadership ensures that issues that are raised by the employees are dealt with before they get out of hand. This is through ensuring that they implement an open office policy which enables the employees to report any grievances to the top-level managers without the use of intermediaries. This plays an important role in motivating the employees, thereby creating a serene working environment. The behavior of the organization depends on the personnel on the helm. If the leaders are involved in the daily operations of the

IT in Architectural Competition Article Example | Topics and Well Written Essays - 2750 words

IT in Architectural Competition - Article Example IT can be used only as a tool and nothing more in the context of architectural competitions. One is not suggesting that sophisticated computers and software programmes can replace the invaluable experience, intuition, and feel of experienced professionals. Professional experience when combined with the amazing computing power and versatile graphic imagery that IT enables, can bring the process of evaluation to a higher level. Qualitative aspects of the architectural parameters pose tough challenges and to the best of my knowledge, there are no programmes that can fully replace human judgment. Competition works are evaluated from aesthetic and functional angles, such as spatial composition, cityscape values, and sensation. Judges are using words like spatial cognition, texture vividness, light, shadow, sensation, habitability, and pleasantness. The element of personal feelings as an aspect of the quality of a work is evident from these descriptions. IT enables enhancement of a judge’s feel for a work and hence it is reasonable to propose that IT be used as a tool for the judicial process and as a return medium for a competition. Objectivity aspects of presentations are important and discussed separately. On the other hand, quantitative aspects, by definition, are quantifiable and IT can be a good tool here too. Buildings can be evaluated in terms of codes, energy performance, sustainability etc. Once mandatory codes have been met, evaluating for sustainability essentially looks at a building holistically in terms of energy and resource use. These aspects are quantifiable easily and objectivity of judgment is retained while evaluating them. A judgment is supposed to be based on the information made available. However, it has been the experience for a very long time that the information provided to facilitate judgment lacks objectivity and this has resulted in restrictions being imposed on some kind of information.

Effect of Culture on Marketing Strategy

Effect of Culture on Marketing Strategy Current cultural diversity in Sri Lanka is evolvement from its rich history and commenced from the civilization of Yaksha and Naga tribes and more importantly nourishment from the Buddhism. Further, Sri Lankan culture is influenced by Indian invasions and from going through Portuguese, Dutch and British rules; Sri Lankan culture is diverse like its natural heritage.   In the early 19th century, the British rule introduced democracy, modern education, legal and commercial agriculture system. Now Sri Lanka is a mirror of its own ancient and modern cultures which is diverse from its cities to far villages across the island. Sinhalese and Tamil are the most widely spoken languages in Sri Lanka, with around 74% of population can speak in Sinhalese, while more than 18% can speak Tamil. Muslims also speaks Tamil as their main language. The colonization started with the Dutch followed by the Portuguese and finally long standing ruling by the British had an impact on the languages, as well as opening the history to the international trade. In addition to Sinhalese and Tamil, English is also used by the Sri Lankan population which was concentrated to urban areas initially are now expanding to rural areas with the more prominence to English is given in the education system and increased IT literacy. English is maily used for commercial and official purposes. Sri Lanka is a multi-religious and a multi-ethnic country and Buddhists account for approximately 69% of the population, followed by the Hindus with around 15% of the population. Also inherited from India, Hinduism too has a long and rich history in the country. Most Hindus are Tamils and they account for a majority in Northern Sri Lanka, as well as in the Eastern, Western and Central regions (up country) of the country. Islamic community accounts for around 8% with a majority are domiciled in the Eastern and Western regions; as well as around 8% followers of Christianity. Having a healthy literacy rate of around 90% (source: United Nations Development Program Report 2009) and around 83% of the population having secondary education ranks Sri Lanka on top among other developing nations. The complex ethnic and religious mix of Sri Lankan society and also traditions and rules inherited from colonization have given rise to a mixture of laws which include Roman-Dutch Law, English common law, , Kandyan, and Jaffna Tamil law (Thesawalamai Law). Accordingly, Sri Lanka is a country rich with culture and cultural diversity. Its people live their daily lives very close to their religious beliefs, adherence to traditional norms, family orientation (close bond with their families in all aspects of life from birth to death), mother centric society and attachment to native foods (mainly rice) and etc. can be considered as main cultural values. Hence, whatever the product or service that marketers are confronted of promoting, they will have to consider the Sri Lankan culture and cultural values to be a major influencing factors to the success of the product or service. Further, the fact that the culture is not static (dynamic) and change over time and people get adjusted puts the Marketer in a more challenging situation as he needs an understanding of all aspects. Cultural Values Societies have values that are shared by its members. As stated above, values serve as guiding principles for culturally acceptable behavior. It defines what is right? What is wrong? What is important or unimportant?. The values emphasize those objects, conditions that those members consider important. Values are more related to the norms of a culture, but can be more abstract than norms. For example raising of the national flag during nationally significant occasions or even in the case of a wedding or singing the National Anthem in national ceremonies and also government establishments (including some private entities) prior to commencement of work are values. Further, they reflect the value of patriotism. In the recent past in Sri Lanka patriotism has taken a new wing particularly in the aftermath of successful war and now it has extended to trading and commercial world with the theme Buy Ours (Ganna Ape De). Therefore this new trend has bearing on consumer behaviour. As an exampl e, recently launched KIK COLA (Elephant House) advertisement features that till the last drop Sri Lankan with primary focus on Coca Cola. Even Lanka Bell advertisements mainly based on the theme 100% Sri Lankan. Why are cultural values so important? The cultural values of a community give it a unique identity of its own. People are the driving force of this uniqueness. Culture is shared among the people in the community, society or sub group. Culture is passed down from one generation to the other and gets evolved over time. It links people of a region or society together. The customs and traditions the society follow, the clothing they wear, the festivals, the food they eat, and importantly, the cultural values they follow, binds them. Analysis of how Sri Lankan Cultural Values Affect the Consumption of Selected Products and Services First we will get a brief understanding of Sri Lanka as a Customer. According to the Annual Report of the Central bank of Sri Lanka (2009) the population statistics can be summarized as follows, Mid-year population (000) in 2009 : 20,450 Mn Age distribution (000) in 2009 0 14 years: 5,378 Mn 15 64 years: 13,784 Mn 65 years and over: 1,288 Mn Also the Per Capita income is in the rage of USD 2,000 and is expected to double corresponding to the GDP growth by 2016. Having an understanding of what culture is, what cultural values are in general and the Sri Lankan culture and cultural values, we will now evaluate how those aspects have influenced the consumption of several products and a service in the Sri Lankan market. Herbal Soaps Sri Lankan culture is very much related to the nature. All most all the aspects of the Sri Lankan culture are linked with the wonders of the nature. Ayurvedic medicine is a treatment method unique to Sri Lanka and all Sri Lankans (irrespective of what religion they belong to) know and have faith on its healing capabilities. We did not see herbal soaps in the market at the beginning and until recent past only a few manufactures saw the opportunity in herbal products. Then we saw even foreign brands like Lux and Lifebuoy taking up the herbal route since the herbal soaps prove to be profitable and attract a larger target market segment because herbal soaps are very much in line with our values and beliefs particularly it reflects our attachment to nature. Generally Sri Lankans value old things. Ayurvedic medicine has been practiced in Sri Lanka for thousands of years and people still have faith in it and values it. This has been used by various marketers and now we can almost get anythi ng in its herbal format. Child Milk Powder The bond between the mother and her child is cherished and valued in almost in any civilized culture. When considering the modern era, generally the state of that bond in Sri Lanka and other South Asian countries much more stronger than in any other country. The bond between the child and the mother is built mainly through the nurturing aspect of that relationship. In the Sri Lankan context (mother centric culture) it is deeply believed that there is nothing more vital to child than the love and warmth of a mother and mothers milk (breast milk). Breast feeding is fading away in many European countries and getting used to supplement formulas, but in Sri Lanka it still holds strong. Sri Lankan mother generally breast feed their children for at least for two to three years. In this context child milk powders have an enormous challenge because it is widely believed that there is no replacement for breast milk. Hence, what the marketers approach has been to place the product as a suppleme ntary which provides the nutrition and protection from deceases. If it were to come as a replacement for breast milk, the product wouldnt have survived for long. This situation also facilitated with the increase in working women in Sri Lanka but culturally Sri Lankan women are mostly supposed to be housewives and to take care of the children. The Brands like Anchor Pediapro, Cow Gate, Nan, Enpro Grow, Enpro Lac are some of the child milk powder available in Sri Lanka market. Automobiles Sri Lanka has been using automobiles since the period in which British were in power. First automobiles seen on the Sri Lankan roads were European made. But now we can see automobiles from India, Japan, Indonesia, Malaysia, Korea, Taiwan and various other countries and also the assembly of vehicles was commenced in Sri Lanka in the recent past. At first, European vehicles were used by the higher end of the society and now also European vehicles are driven by upper class people in the country. Those vehicles are priced higher and can be afforded by only those people. But when the Japanese entered the market (in 1960s), they came up with economical vehicles that can be afforded by the middle class people as well. There is strong belief among the Sri Lankans still that if someone wants to buy a good vehicle with quality, economical fuel consumption, durability and moderate prices they would first select the Japanese vehicles among other countries which offer same features. This belief a nd attitude is further proven by the high prices in the second hand market for Japanese vehicles and people prepared to pay more for Japanese vehicles. European vehicles are relatively less valued in the second hand market. Hence the demand for Japanese vehicle is geared by the beliefs among the Sri Lankan people (adherence to traditional norms) that a Japanese vehicle is economical and gives value for money and trustworthy. However, we have recently seen Indian brands promoting their vehicles to be the most economical but still we cannot see the trust on Japanese vehicles going down. Pain Relief Balms Sri Lanka having a rich heritage in Ayurvedic medicine, people were used to applying Ayurvedhic oils and pastes to their every day bruises. The recipes and formulas have been passed down through generations and some recipes are household known facts. During the last decade or two we saw the market bombarded with various balms to be used for bruises and to relive pain. Wintegino, a famous UK brand, can be highlighted for usage among the people and now sprays (other than balm) with the same effect can be seen in the market. However, it is a known fact that Siddhalepa a brand which has its roots in the Ayurvedic medicine tops all such balms and oils in the market by sales, and it has been doing this for decades. The secret of this success is the faith/beliefs that Sri Lankan people have on Ayurvedic medicine which the effects have being proven over centuries. The people still has the faith (beliefs) that Ayurveda is the safest way of medication with minimal or almost no side effects. Si ddhalepa is proven product with real Ayurvedic essence. Unless it is to be used in quick and convenient manner (in a sport event to be treated to injured players, where most likely a spray would be used) Ayurvedic balms are preferred by Sri Lankans where the demand is directly linked to cultural beliefs and rich heritage. Pawning of Jewelry The provision of financing for immediate money needs by pawning jewelries has become a prominent business segment for financial services sector including the banks (formal banking sector). However, traditionally pawning business was dominated by the village merchants (Poli Mudalali) and despite the high interest rates and also the low security of jewelries pawned the people still used to go these village merchants simply due to reason that culturally the pawning were deemed as a sign of severe economic hardships and economic mismanagement of the particular person and family. Particularly in rural areas and areas close to Colombo, the people have a very close relationship with their families, relatives and neighbors and hence the negative points of view formed by others are considered to be very critical and long lasting. Therefore people used to go in times (especially night times) to the money lenders to ensure the confidentiality and did not turn up at banks. However, the money circulation on pawning is considered to be very high and which provided a new perspective to finance sector to expand this business segment. Accordingly, in the recent past all financial institutions are heavily promoting the pawning business as it is risk free (due to security in terms of gold) and profitable. For this purpose, the first initiative was to have separate areas for pawning customers to confidentially attend to the matter which was major relief from a severe cultural burden. This situation coupled with low interest rates and high security for the customers reduced the negative trends or beliefs towards pawning in Banks. In fact today the all banks and other financial institutions use advertising heavily and also sales promotions are in place to attract customers namely providing the highest amount per pound, facility to settle the amount in installments, giving gifts on each pawning, raffle draws and etc. Analysis on How Cultural Values are Important for Marketing Strategic Decisions Based on preceding sections it is obvious the impact of culture and cultural values on consumer behavior. Accordingly, cultural values has to be considered in marketing and developing marketing strategies as they have a significant impact on the purchasing behaviour of the consumers. How culture and cultural values could influence the buyers/consumers buying decisions? This is not a simple process which someone could easily conclude but rather it requires a detail examination. Since the consumers are culturally different, the processing of information in a cursory and spontaneous manner reflects culture-based differences. As an example when you go pass a roadside billboard or when you watch a TV advertisement, they will influence/persuade you provided it in line with your cultural values or norms. When coming up with a marketing strategy for a product, it is important to understand the level of the culture of the market since behavior at different levels of the culture varies. From the marketing perspective four levels of cultures could be identified and according to Srnka (2004) they are Supraculture, Macroculture, Mesoculture and Microculture as shown in Figure 1 in next page. Four Levels of Culture Based on a Marketing Perspective Source: Article by Dr. Katharina J. Srnka on Cultures Role in Marketers Ethical Decision Making: An Integrated Theoretical Framework 2004 As we move down the cultural levels the approach of the marketer needs to be customized to the target market, because when we move down the number of people in that level comes down as well as the detail of their preferences increases. It is not possible to assess the impact of a respective consumers cultural background on marketing strategies in general, because the specific elements of the marketing- mix, i.e., 1.price, 2. place, 3. product and 4. promotion strategies are all more or less affected by culture and hence each component of the marketing mix should be compatible with the cultural context as non compatibility of even one component may result in products or services being rejected by the target market. Pricing, which is the first element of the marketing- mix, refers to decisions about the actual product or service price the consumer has to pay and considers production costs, as well as the consumers willingness to pay, which might especially be affected by his or her cultural background. The willingness to pay represents the valuation of products. Since consumers learned during the process of which products they should approve of and which they should not, the culture influences the appreciation of certain products as well as the willingness to pay. On the other hand, decisions concerning pricing interact with the economic development of a country. Hence, cultural background might serve as a determinant of the target market and pricing mechanism. In the context of distribution policy (place), culture might also be important to differentiate between several target markets, even if the characteristics of the culture do not have a direct impact on decisions concerning product distribution. Nevertheless, different cultural values have to be considered when distributing products because consumers from different cultures have different buying habits. For example, in Sri Lanka liquor is prohibited to be sold near any religious places due to the strong religious foundation followed by Sri Lankans. Thus, cultural background has to be taken into account in determining the distribution channel of products, but the differences between cultures that are of interest for decisions on distribution policy are observable, which makes it easier to consider these differences in product distribution. The third element of the marketing- mix, product development, is much more affected by the consumer s cultural background. As the product attributes are expected to bring about solutions which should satisfy different cultural background of consumers, culture has to be considered in the development of products. Otherwise, products may not be in accordance with what the consumers expect the products to be. Moreover, products which are preferred in certain usage situations such as religious ceremonies vary because of culture and as an example in a Hindu wedding which mostly conduct in Hindu Kowil are served with vegetarian foods. The PIZZA HUT had pizzas made out of all meats namely chicken, beef, pork and mutton. However, Muslims due to their religious preaching do not eat pork and also do not turn up in places where pork is served. Also having Halal certification is a must for Muslims to have chicken. Accordingly, PIZAA HUT has now stopped serving pizza made out of pork and got certi fication from All Ceylon Jamiyyathul Ulama Committee for Halal Certification. The fourth element of the marketing- mix is the development of communication strategies (promotion) which broadly consists of Integrated Marketing Communication (IMC) tools such as advertising, personal selling, sales promotion, direct marketing and publicity. It is argued that even the branding and packaging also form part of IMC. IMC are very much culture sensitive and hence should be designed properly. As an example, Anchor always uses the theme Trusted by Mothers for its milk powder and it is a powerful communication strategy. Whereas once Nespray (full cream milk powder) had an advertisement featured by famous Actress Sriyani Amarasena and in that it was emphasized that she was given Nespray milk by her parents which she did for her daughter and now same milk is given for her granddaughter. But this advertisement was not popular as it was considered as an insult to motherhood. Further, if a Marketer wants to communicate that its product is particularly appropriate to certain usa ge situations, it is not satisfactory to only observe consumption patterns, it is also necessary to get to know the reasons for culture specific consumption habits. Hence, in order to convince consumers of the appropriateness of certain products, it is of major importance to know the reasons why consumers prefer some products over the others. Generally IMC strategy should consider differences in religions, languages, differences in infrastructure and legal parameters. The interdependency between culture specific buying motives and the development of communication strategies is due to the main elements of culture such as symbols, heroes, rituals and values. As advertising plays a major role in a companys communication strategy (IMC) and is affected by all kinds of cultural dimensions and hence advertising especially has to consider cultural values and cross cultural differences. As an example the Avenger mens perfume advertising included that after applying the perfume the person appeared for the advertisement become violent or very emotional with girls. However, this promotional strategy was not successful as it was not culturally acceptable in the Sri Lankan context. Also the recent advertisement on Provado, an agro chemical produced by Heyleys Agro Products Limited, has an advertisement for which famous musician Sunil Perera appeared and it had double meaning phrases and there were many complaints against this from all levels from agricultural community and hence certain parts were edited/deleted and the new version is probably acceptable. Further, the Ceylinco Insurance which uses negative approach in advertising is not culturally viable though the norm that all things including human lives are uncertain since culturally we are still not prepared to accept or think of a death or other form of hazard. Conclusion If a marketing strategy is able to influence the behaviour of a potential customer in manner that makes potential customer convert to an actual customer (makes him to buy) the marketing strategy can be judged to be a success. To do that effectively it is required to understand what makes people behave in the manner they do especially their buying behaviour. Many studies have proven the behaviour of a person is mainly influenced by that persons culture and the cultural values that person holds. According to this study it is clear that the demand for products and services are created by the influences of cultural values pertaining to the respective culture. Further it can be stated that a successful marketing strategy adopted in Sri Lanka needs to address and consider the cultural diversity and uniqueness aspects in the Sri Lankan culture which influence the Sri Lankan customers purchase of products or use of services in a continuing manner.