Ch. 16 16-33 Comprehensive Question Control Activities in...

As part of the audit of Manor Company, you are assigned to review and test the payroll transactions of the Galena plant. Your tests show that all numerical items were accurate. The proper hourly rates were used, and the wages and deductions were calculated correctly. The payroll register was properly footed, totaled, and posted. Various plant personnel were interviewed to ascertain the payroll procedures being used in the department. You determine that 1. The payroll clerk receives the time cards from the various department supervisors at the end of each pay period, checks the employee’s hourly rate against information provided by the personnel department, and records the regular and overtime hours for each employee. 2. The payroll†¦show more content†¦The payroll register was properly footed, totaled, and posted. Various plant personnel were interviewed to ascertain the payroll procedures being used in the department. You determine that 1. The payroll clerk receives the time cards from the various department supervisors at the end of each pay period, checks the employee’s hourly rate against information provided by the personnel department, and records the regular and overtime hours for each employee. 2. The payroll clerk sends the time cards to the plant’s data processing department for compilation and processing. 3. The data processing department returns the time cards with the printed checks and payroll register to the payroll clerk on completion of the processing. 4. The payroll clerk verifies the hourly rate and hours worked for each employee by comparing the detail in the payroll register to the time cards. 5. If errors are found, the payroll clerk voids the computer-generated check, prepares another check for the correct amount, and adjusts the payroll register accordingly. 6. The payroll clerk obtains the plant signature plate from the accounting department and signs the payroll checks. 7. An employee of the personnel department picks up the checks and holds them until they are delivered to the department supervisors for distribution to the employees. Required Identify the shortcomings in the payroll procedures used in the payroll department of the Galena plant and suggestShow MoreRelatedAcc 4911271 Words   |  6 PagesCh. 8: Comprehensive Questions: Analytical procedures ( 8-15 and 8-16) ï‚ ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ch. 10: Comprehensive Questions:  Components of internal control (10-31 and 10-32) ï‚ ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ch. 11: Comprehensive Questions: Assessing control risk (11-21) 8-15 | (Analytical procedures)  In audit planning the audit of Construction Industry Resources, Inc., a building supply company. You have completed analytic procedures relevant to purchases and inventory. The results of these procedures are included in Figure  8Read MoreAccounting Information System Chapter 1137115 Words   |  549 PagesCHAPTER 1 ACCOUNTING INFORMATION SYSTEMS: AN OVERVIEW SUGGESTED ANSWERS TO DISCUSSION QUESTIONS 1.1 The value of information is the difference between the benefits realized from using that information and the costs of producing it. Would you, or any organization, ever produce information if its expected costs exceeded its benefits? If so, provide some examples. If not, why not? Most organizations produce information only if its value exceeds its cost. However, there are two situationsRead MoreAccounting Information Systems Test Bank 10th Edition41120 Words   |  165 Pagesprocedures, data, software and information technology infrastructure. Internal controls and accounting records. 15. 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Kincaid Manufacturing, by Jon Yarusso and Ram Ramanan, discusses supply chain management. Osram.NA, by John Shank, Lawrence Carr, and William Lawler, discusses economic value to customer and related life cycle costingRead MoreCase Study for Management Accounting36912 Words   |  148 PagesJuras and Wayne Bremser, discusses customer profitability analysis. ECN.W, by William Lawler, discusses ABC in a service organization. Endesa, by Gary M. Cunningham, Scott Ericksen, Francisco J. Lopez Lubian and Antonio Pareja, discusses strategy and control issues in a changing organization. Kincaid Manufacturing, by Jon Yarusso and Ram Ramanan, discusses supply chain management. 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The Importance of the First Two Scenes in King Lear

The Importance of the First Two Scenes in King Lear King Lear, as I see it, confronts the perplexity and mystery of human action. (Shakespeares Middle Tragedies, 169) As the previous quotation from the scriptures of Maynard Mack implies, King Lear is a very complex and intricate play which happens to be surrounded by a lot of debate. The folio of 1623, which was, as is well known, edited by two of Shakespeares fellow actors (Notes and Essays on Shakespeare, 242), contains not only historical errors, but errors which pertain to certain characters speaking other characters lines. Amidst all the controversy one fact can be settled upon by all; King Lear is one of Shakespeares best tragedies.†¦show more content†¦The fact that the two most important pieces of plot information are structuralized in the two opening scenes of the play add a profound amount of credit towards Marilyn Frenchs opinion that everything about the play hangs on the first two scenes. The plot of King Lear is not the only part of the play that rests on the first two scenes. An enormous amount of the dialogue is specifically used to reveal the values and morals of each character. It is very important to know the values that each character has in order to have a greater understanding of why the play unfolds the way it does. For example, it would be hard to believe that Goneril and Reagan could be so contemptible to their own father, without the incident in the first scene where both Goneril and Reagan show that they are morally corrupt, by making exaggerated claims of love and devotion to their father. The first scene plays a huge role in disclosing the views of Lear, Goneril, Reagan, and Cordelia while the second scene exposes Edmund for what he really is. The views of King Lear himself are more apparent in the first scene than the views of any other character. When the play starts out, Lear is very much in control of his kingdom but the very first scene gives us a hint of how Lear is going to loseShow MoreRelatedImportance of Self Knowledge and Forgiveness in King Lear Essay1215 Words   |  5 PagesThe importance of self-knowledge and forgiveness is strikingly obvious in the play King Lear. If we accept that the two characters most lacking in self-knowledge are Lear and Gloucester, we can examine how the importance of this quality for them is shown in the play. Whilst these two characters lack self-knowledge, the world around them quickly deteriorates. As a result of their lack of insight, evil is given space to breed and take over, and Lear and Gloucester are forced to suffer as â€Å"love coolsRead MoreEssay foolear Importance of the Fool in Shakespeares King Lear1195 Words   |  5 PagesImportance of the Fool in King Lear    William Shakespeares genius came from how closely he intertwined the two seemingly mutually exclusive realms to appeal to all socio-economic groups in his audience. The character of the Fool provides the closest intercourse of the two realms between King Lears royalty and Poor Toms poverty, while still maintaining their separation. The Fools role in King Lear was to counteract the Kings follies in order to bring him to his senses. With his honestyRead MoreWilliam Shakespeare s King Lear971 Words   |  4 PagesKing Lear Exam Question In all genres there are stereotypical elements. This academic essay will outline the importance and effect of the elements of dramatic tragedy within the given passage from King Lear, and how this is significant and develops an understanding in the audience towards the play as a whole. The passage given comes from Act 1; Scene 1 of ‘King Lear’. This initial scene is what would be called the ‘initiation of tragedy’ in this context as it supplies the tragic hero; in this caseRead More The Importance of the Earl of Kent in Shakespeares King Lear1487 Words   |  6 PagesThe Importance of the Earl of Kent in King Lear   Ã‚   The Earl of Kent plays a small but important part in Shakespeares play King Lear. From the beginning scenes to the end we see a minor character that is used to show the values that Shakespeare believed in. Whether Kent is an example of the dutiful servant or plays the intermediary between Lear and Cordelia he is essential to the functioning of the plot.    The role of Kent is important because of the use Shakespeare has for his characterRead MoreWilliam Shakespeare s Othello And Timon Of Athens1259 Words   |  6 PagesOf the many people to have critiqued King Lear, A.C. Bradley arguably does the most through job as seen in Lecture VII and VIII of his work Shakespearean Tragedy. In Lecture VII, Bradley begins by discussing the similarities King Lear has to Shakespeare’s other works including Othello and Timon of Athens (245-246). For instance, in Othello, Iago reminds of Edmund and Othello’s trickery reminds us of the deceitfulness of Gloucester. Additionally, the scene where Othello watched Iago and CassioRead MoreFool in William Shakespeares King Lear Essay1119 Words   |  5 PagesFool in William Shakespeares King Lear The Fool’s function in King Lear is to create emphasis on the tragedy in the play and give insight into the characters’ true nature. He shows other characters’ nature though blunt comments and earns himself the name of ‘all-licensed Fool’, as he clearly states peoples’ inner personality. He develops the tragedy though a theme of madness and instability, from his use of poems and rhymes intermingled with standard prose, Read MoreThe Tragedy Of King Lear Essay1745 Words   |  7 PagesIn William Shakespeare’s play The Tragedy of King Lear, human suffering is exploited through exploring social destruction caused by love, lust, and loss. King Lear’s kingdom is broken down through the excess of love and hate. Behaviors resulting from such emotions becomes tragic flaws for the characters within the play, as the need for approval disrupts all natural social order, which is then represented by the natural world. The natural world and nature of society become intertwined as the plotRead MoreWilliam Shakespeare s King Lear1550 Words   |  7 PagesINTRODUCTION: By facilitating the growth of evil within William Shakespeare’s King Lear, it is evident that the tragedy’s protagonist, King Lear can be held accountable for his own victimization and ultimate downfall. The most notable aspects of this self-induced victimization include Lear’s own lack of practical wisdom and divergence from the natural order, combined with the neglect of kingship, that enables Lear as a tragic hero to create the conceptual framework in which the ulterior motives ofRead MoreEssay about Critical Study of Shakespeares King Lear1272 Words   |  6 PagesCritical Study of Shakespeares King Lear In this production of Shakespeares King Lear, a feminist reading of the play has been chosen to be presented to the audience. Certain important factors must be taken into consideration as to how this reading will be reflected on stage. Thus, we will examine, in detail, two important scenes: Act I, scene i, and Act IV, scene iv, their impact on the action and main issues of the play (ambition/ greed, power, corruption, appearanceRead MoreTheme Of Family In King Lear858 Words   |  4 Pages Family In this paper, I will discuss the importance of family in the story of King Lear, written by the wonderful playwright William Shakespeare. I believe that the message of this book is based upon family. The writer is telling us the true inner workings of a family. In most families, you have those who are loyal until the end such as Kent, Edgar, and Cordelia. However, you also have those who are highly deceitful such as Edmund, Goneril, and Regan. My honest opinion is that Shakespeare explains

Are people typically geniuses Essay Example For Students

Are people typically geniuses? Essay Are people typically geniuses? Statistically, people probably are not. In fact, most people probably arent even intellectually gifted at all. Most people are likely to be pretty much average, maybe a little bit above average, or a little below, but very average none the less. It is universally understood that people strive to learn to become wiser and more informed about the world around them. The more people learn, the more powerful they can become. It is the speed at which people learn that separates the geniuses from the average people and from the learning disabled. Geniuses dont run into problems while earning, because they learn very fast. It is everyone else that could really use help. One solid way to increase the speed at which people learn is with music. People learn through music and their minds grow faster because of it. Some music, when implemented properly, can have positive effects on learning and attitude. Music is a powerful thing, and when we understand its significance, it can bring dramatic changes both positive and The earliest stages of learning for young children are the most important. The fundamentals of learning are instilled into a child at a very young age. How much mportance is placed on these fundamentals can have dramatic affects on the future of the childs learning. Music, when applied in a constructive way, can have positive effects on a childs ability to learning and can help them in many ways. One way that music can make learning easier for a young child is by implementing music lessons into a childs normal activities. A small study was done two years back involving ten three-year-olds who were tested on their ability to put together a puzzle and the speed at which they could do it (Learning Keys 24). After the initial test was taken, five of the hildren were given singing lessons for 30 minutes a day and the other five were given piano lessons for 15 minutes a week (24). The lessons were conducted over a six- month period of time, and after the six months, all of the kids showed substantial improvement in the speed at which they could put together the puzzle (24). The researchers understand this skill in putting pieces of a puzzle together as the same reasoning that engineers, chess players and high-level mathematicians use. In this study of inner-city kids, their initial scores were below the national average, but afterwards their scores nearly doubled (24). The term given to this type of reasoning and thought that goes into putting pieces of a puzzle together is called abstract reasoning. By teaching music, people exercise the same abstract reasoning skills that they use for doing math or some other exercise in which the people have to visualize in their head. An eight month study was conducted by Frances H. Rauscher of the University of California at Irvine. In this study, nineteen preschoolers, ranging in age from three to five, received weekly keyboard and daily singing lessons while another fivteen preschoolers received no musical training at all (Bower 143). At the begining, middle and end of the study, the subjects were tested on five spatial reasoning tasks (143). After only four months, scores on the test to assemble a puzzle to form a picture improved dramatically for the group with the musical training, while the control group didnt, even though both groups started out with the same scores (143). It can be stated that this kind of improvement may not be substantial enough to alter the way people are fundamentally taught, but its results cannot be ignored. Rauscher explains, Music instruction can improve a childs spatial intelligence for a long time, perhaps permanently (qtd. n Bower 143). Implementing such changes and improvements into a young childs learning could have great effects on them in the future when dealing with the same spatial reasoning skills. With its resulting improvements in spatial reasoning, music can also be a very helpful tool when actually implementing it into the classroom and intergradting it with basic school curriculum. In New York City, a program called Learning through an Expanded Arts Program, or LEAP, has been going on for a while and provides both music and the arts is implemented into the school curriculum to improve scholastic scores of children at all evels (Dean and Gross 614). One way in which music is implemented is with math. They call it musical math, in which the teacher incorporates rhythm with counting and gaining a grasp on the fundamentals of math (618). With the rhythm, they are able to learn basic elements of math like fraction and multiplication. Christine Bard, the LEAP consultant explains, Music helps teach the precognitive skills. It gives students the capacity to trust themselves by providing internal discipline through a highly repetitive structure (qtd. in Dean and Gross 618). On the whole, students feeling of self-confidence nd accomplishment are great and most importantly, the students attitude toward math and learning is increased dramatically (618). Music as a separate and thorough curriculum can have dramatic positive changes in the learning process of young people. Mary Jane Collett, the Director of the Office of Arts and Cultural Education of the Division of Instruction and Professional Development of New York City Public Schools says: well taught sequential music curriculum not only results in music learning that has inherent value; it also gives students the chance to listen, react, see, touch, and move. Instruction in music skills, appreciation, and theory also provides a wealth of learning strategies that enhance childrens analyzing, synthesizing, and evaluating skills. Students learn to process information and transfer knowledge through these concrete, kinetic, and cognitive experiences (Collett 61). Mary Jane Collett is an advocate for a program called Learning To Read Through The Arts (LTRTA), which makes music and the arts a separate course in the elementary curriculum instead of using it as an aid to different parts of the curriculum here and there (61). Music is taught through listening to different types of music while talking about the music, trying to understand it and interpret it in different ways and in many ways, imitate These integrated music experiences provide excitement in learning for children and thereby improve students reading, writing, thinking, and analyzing skills and strategies. Learning through all the senses expands the learning process to accommodate different learning styles. Opportunities for integrating communication arts, literature, science, social studies, and the arts are limited only by the educators imagination, creativity, and Music, when involved in the classroom, can have great effects on the early stages of learning for the very young up through elementary age school children. Music can also have significant effects on older people in a learning environment. Music does not have the same effect on older people as it does on younger people, however. It is easily understood that for young children, getting them to do fun musical things like learning to play an instrument is somewhat easy compared to getting an adult to do the same thing. Children will do it because it is something new and exciting whereas adults need to be otivated to do something because they wont do something simply because they have too. For adults it is a matter of choice, but when they choose to involve music into their everyday lives, the effects can be just as dramatic. One important aspect that music can have on learning for people of all ages is attitude. The Medias Effect on Underage Alcohol Abuse EssayIn the study, 36 college students listened to one of three listening condition for ten minutes and then took the Stanford-Binet intelligence test designed for abstract reasoning (Rauscher, Shaw and Ky 611). The experiment was repeated for each of the three listening conditions and included listening to a Mozart piano sonata, a relaxation tape, and They found that the equivalent IQ scores were equal between listening to the relaxation ape and complete silence, but after listening to the Mozart piece, IQ scores were an average of eight to nine points higher than the others (611). The scientists explain, however, that enhancing effect doesnt last for more than ten to fifteen minutes after listening to the sample (611). They were able to develop some theories out of the results of this study, but much more testing is required for any solid conclusions to be made. They think that music which is without complexity or is highly repetitive will not enhance abstract reasoning, but rather interfere with it (611). Their findings are put under crutiny and criticism by Kristin Leutwyler, who tries to set the record straight about misinterpretations in the media regarding the findings of Rauscher, Shaw and Ky. She asserts that the popular press have suggested that anyone can increase his or her IQ by listening to Mozart. This supposed quick fix is false (28). She explains that the IQ scores were based solely on spatial ability and not other factors that IQ takes into account Leutwyler explains that Rauschers work is ased on the premise that listening to music and performing a spatial task prime the same neural firing patterns. But thats just guess. (28) Despite the skepticism of Leutwyler in the findings of the three scientists and the fact that more testing needs to be done to take into account different variables, the initial findings cannot be ignored. There is some correlation between listening to music and spatial reasoning and through it, there is some connection with IQ. A large study was done many years ago to test intelligence across a wide range of fields and subjects (Schoen 94). On the study, 205 college students were given the Minnesota College Ability Test, all of the Seashore tests for musical talent, and were rated on a scale or musical training (94). After the testing was complete, they separated out the top 25 and the bottom 25 to determine if there was a difference in musicality among them, but found none (94). Next, they excluded the 25 students with the greatest and least amount of musical training and found two interesting groups (94). Of the two groups left, the top groups average student had taken music theory, private piano lessons for two years, voice and cello for four years while he/she had played in orchestras for four years, sung in choir for six years, had three musicians in the family, could read music and supply issing parts, and attended concerts regularly (94). The lower groups average student had never had any private lessons, didnt play an instrument, had no musicians in his/her family, and never attended operas or concerts (95). Music wont turn anyone into a genius, but it can have some substantial effects on bringing people above average at least. One thing that music does that cannot be ignored is it stimulates the brain- sometimes positively and sometimes negatively, but it effects the brain nonetheless. Some positive effects on the brain can be seen from the study conducted by Rauscher, Shaw and Ky where they found a temporary increase in spatial reasoning after listening to a bit of Mozart. These findings are somewhat inconclusive, but cannot be ignored altogether. It shows how there is much more studying that needs to be done in the future on this subject. Music has been known to have a very direct effect on peoples moods. By just listening to music, peoples moods are easily altered. Several studies were conducted to test peoples mood changes after listening to certain kinds of music (Schoen 89-99). One large study of 20,000 people showed music changes mood and the changes in mood ere very uniform (89). A large number of people listened to classical music by various composers from various musical periods and were asked how the music made them feel. Another study showed that the effects of mood varied from person to person depending on their musicality. Non-musical people enjoy music rarely and when they do, the enjoyment is slight, while semi-musical people enjoy music quite often and when they do, it is enjoyable to them, while musical people enjoy music rarely, due to discriminating tastes, but when they do, it is with the greatest intensity (90). These studies also showed hat certain types of moods/emotions are characteristic with music while certain emotions are not such as anger, fear, jealousy, and envy (91). Certain emotions are more characteristic with vocal music because of the words such as: love, longing, reverence, devotion (91). Another study was done on 205 people testing the effects of major and minor modes. Minor mode gave the feelings of melancholy, mournful, gloomy, depressing while major mode most often gave the feelings of happy, sprightly, cheerful, joyous, and bright (99). Music is an important and extremely useful tool in the way we learn and to deny its ower is a waste of a truly wonderful resource. In recent years there have been concerns about some types of music such as street Rap having very negative effects on peoples minds and moods. This type of music imprints an extremely violent image into peoples minds and there has been growing concern about it and tying it in with violent crimes. In cases like this, it only shows how much more we need to study music to fully understand its full impact on the human mind. In these days where cutbacks are always eminent in peoples local schools, people need to fight to keep the music and art intact. Music and he arts are what make life worth living and without them, people lose hold of their culture and diversity. The ideal way to learn in the future would be to fully incorporate music into the curriculum of every school. If every school supported and encouraged their students to freely pursue music with the culture of music in their everyday lives, people would become much more efficient in their learning and would become much better students on the whole. Music is a power too great for man to comprehend at this point but through further study man can learn how to better harness its power and use it to

Mountain Man Brewing Company

The Mountain Man Beer Company case is a decision case. Chris wants to introduce another brand to the family company hence he consults experts, on viable procedures and decisions he should carry. He wants to make sure that the company succeeds in the market. Therefore, he makes decision carefully to avoid making fatal errors that can see the company sink.Advertising We will write a custom case study sample on Mountain Man Brewing Company specifically for you for only $16.05 $11/page Learn More Decision Analysis Position Statement Chris wants to introduce another brand of beer in their family company. The new beer brand is to be called Mountain Man light. According to the market trends, customers’ preferences are changing resulting to decrease in sales of lager for all alcoholic brewers. This is not only affecting the Mountain Man bear company, but it affects all brewers in the economy. Therefore, Chris’s introduction of a light beer which is preferable to many consumers would increase sales for the company. This is because instead of continuously losing out on the market of their core brand, another brand can play along with the core brand. Mountain man Lager was the leading brand in West Virginia. So the decision, to be made by Chris should ensure that the company’s goodwill and market share are not affected. Some people were too loyal to the brand. In fact, their Lager was nicknamed the West Virginia beer. Therefore, Chris had to be extremely sharp in the way he was to introduce the new brand and retain the market share of the original lager. Decision options Some of the decision options were to implement the decision whereby Chris will go ahead and launch the brand. This means that Chris had to accept taking all risks associated with that decision. The decision may be in favor of the company or against their expectations. Therefore, when deciding to proceed with plans the management must be ready to accept th e outcome. Another option is to abandon the decision and strategize on other decisions in the company. Chris may decide to avert those risks hence retaining the core brand of the company regardless of changes in consumer preferences. This may be a smart decision since the company does not have much to lose by abandoning the proposal. Definition of Decision Criteria Several factors need to be considered to make a wise decision. For example, one has to consider the cost of implementing the decision; in this case, Chris must calculate all expenses to be incurred in launching the Mountain Man light. If launching the new product will involve a lot of expenses hence cutting on profitability of the company, the decision has to be abandoned.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Cost can be measured by consulting with marketing agencies. They should be able to show all costs expected to be incurred in creating market awareness of the new brand. Therefore, if costs exceed the expected returns, the project should not continue. On the other hand if the returns exceed costs incurred then the company should push on with the project. Another factor to be considered is product acceptability in the market. A market research should be carried out to find out how consumers react to the new brand to be introduced. One should try to find out how their consumers feel about the introduction of a new product alongside the existing brand. Some consumers may feel that there is no need of introducing another brand. Others who might have changed their preferences may feel that the company needs to introduce another brand. For example, people loyal to Mountain man Lager may feel that the company should launch the Light. This is because they trust the company due to their experience with their products. They feel that if the company introduces a Light, then it would be on to their favor. Such things should guide the company marketers on which decision is fit for the company. Quality should be considered when making marketing decisions. The company should evaluate its capacity to find out whether they will be able to produce an additional brand without affecting the quality of the core brand. For some companies, they have the capacity to handle only one brand and an additional can alter the production of their core brand and the resultant may not be suitable for the company. Companies have closed down after draining all their finances trying to launch new products in the market. The new product then faces difficulties in venturing into the market; production of the core product becomes impossible hence leading to closure of companies. Competitors should not be assumed when making such decisions. One need to know how strong is their competitors. If they have acquired the entire territory with quality brands, then one has to know how to lay down strategies for v enturing into the market. It is wrong for a company to launch a new product without finding out what their competitors have in the market.Advertising We will write a custom case study sample on Mountain Man Brewing Company specifically for you for only $16.05 $11/page Learn More It is obvious that competing with companies with higher quality brands than one’s becomes quite hectic. This is because consumers will go for the best quality in the market. Therefore, competitor power must be put into consideration before making any decision to ensure that the market is conducive for the new product. Proof of Recommendation I would recommend that the company launches the new brand. Since consumer preferences are changing and Light beer is gaining popularity, it can be a reasonable decision for Mountain man Beer Company. The Lager brand has many consumers and due to its quality people have stuck in it for long. This means that the company is respected and valued by these consumers, and any brand by the company can easily be accepted. So the criteria on the acceptability of the product in the market support my recommendation. If consumers have faith in the company, they will shift their preference from one product to the other product of the same company. This means that the Mountain Man Light will receive much acceptance from consumers initially using Mountain Man Lager. This can give the company a market advantage over other brewers. Critique of Options The option of abandoning the project was rejected. This is because the company has all it needs to launch the new brand successfully. There was no fear in implementing the decision because the company’s other brand is preferred by consumers. Therefore, chances are high that consumers reacting to changes in preference will shift from Mountain Man Lager to the Light. Major Disadvantage of Recommendation The major disadvantage of going ahead with the decision is that a lot of fu nds will be used to create awareness. Awareness is inevitable in this case because consumers need to be notified that there is another brand from the company. Action Plan Since the consumption of lager is reducing as a result of changes in customer preferences, the company has to introduce the Light brand. This is because light is gaining popularity as Lager loses out. Goals The decision is supposed to help the organization retain its profitability as changes in consumer preference are causing a reduction in sales. This is because consumption of Lager is reducing in the economy. Therefore, the company should introduce the Light brand since it is the one consumer prefers. This means that the consumption of Light will increase as that of lager decrease hence securing the company’s market share.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Action Steps The company should launch the new product and make sure it is distributed to the market. Then the company should come up with marketing strategies to ensure that awareness of the new brand is created in the market. The company should make sure that the new brand does not interfere with the quality of their core product. Then they should struggle to keep consumers satisfied as they promise them. When all these things are achieved, the company can be assured of their market share. Major Risks and Responses Major risks that could hinder the plan include inadequate financing. The company needs to budget for the new brand because it can drain money set for maintaining the core brand. As a result, the company may end up in financial crisis hence failing to achieve its goals of producing quality beer for its customers. Therefore, the company should plan properly for the new brand expenses. This will result to a situation whereby each brand has its account to ensure that the co re brand is not affected in any manner by the new brand. This case study on Mountain Man Brewing Company was written and submitted by user Hazel Galloway to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.